Ali is a Creative Director and have been a designer for over 15 years. He's worked in studios of all sizes, but has found a home at Universal Favourite, a full-service design studio in Sydney.
Having worked with businesses of all sizes, he believes that strong ideas and great design are key to helping businesses of all sizes to reach new audiences, and connect with their existing ones.
Career & Background
What inspired you to do what you are doing now?
I kinda fell into it. I really enjoyed art and creativity in high school but wasn’t sure how to turn that into a career. I ended up studying industrial design – which wasn’t great. During that degree I did an elective in graphic design which then sparked an opportunity… the rest just fell into place.
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
Tough question. I have many sources of inspiration, some for work and some personal so it’s hard to say.
Your favourite food for thought
- One Plus One Equals Three, Dave Trott.
- The Tipping Point, Malcolm Gladwell
- Good Strategy Bad Strategy, Richard P. Rumelt
Podcasts / Thought Leaders
I actively avoid listening to podcasts like this.
If I have any spare time I’ll listen to things that are purely for entertainment. It helps me wind down in an otherwise busy life.
You as a Mentor
Why have you decided to become a mentor?
One of the best parts of my job is helping junior members of our team. It is so rewarding to see the growth of younger people, and to play a small part in their careers.
I’d love to extend this out to a broader network, and help others that feel like they need a bit more support as they find their way around the creative [mine] field.
What are the top skills or qualities you bring to mentoring?