Cat is the Head of Frost Place – a specialist practice for the place and property industry to support the success of entrepreneurs looking to create outstanding places.
Being with the business for almost 20 years, she has been the GM, the Strategy Director, and now heads up Frost*place - the leading authority on visions, brands and marketing for cities, places and property.
Career & Background
What inspired you to do what you are doing now?
A lot of good luck and being in the right place at the right time.
Could you tell us a bit about your professional background?
I started my professional career as a TV reporter and ended up in design after stints in journalism and PR.
Luckily about 20 years ago I was a client of the company I now work for. Since then I have had many great opportunities – including being the company GM, Strategy Director and now I head up Frost*place. I run a team of 12 and a multi-million-dollar bottom line and I love what we do. Places are so important right now and we can have a huge influence on designing a better world – which is central to everything we do at Frost*.
Your favourite food for thought
- How to Win Friends and Influence People – Dale Carnegie
- The Miracle of Mindfulness – Thich Nhat Hanh
- The Power of Now – Eckhardt Tolle
Podcasts / Thought Leaders
- The American Life
- Seth Godin
- Hugh Mackay
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
My mum – she’s 91 and still a working artist.
You as a Mentor
Why have you decided to become a mentor?
I want to give back and encourage women to feel confident on their own terms.
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions