Meet the 2020 Assisters
Claire Bartels

Claire Bartels

Claire Bartels

Freelance Senior Copywriter

A lover and a writer who's spent the last half-lifetime working in Melbourne, NYC, Minneapolis and Shanghai with the best and brightest. Bringing home the mother lode of experience creating for brands like Kmart Australia, Nine West, Bulla, GAP, Walmart, Etsy, Fossil, BEHR paint, Kohl's, Sleep Number, Rooms to Go with Sofia Vergara, Crate & Barrel, Banana Republic, Sephora, Barbie, Cadillac and The Cosmopolitan Hotel of Las Vegas.

Career & Background

What inspired you to do what you are doing now?

The idea that I could be free to be my shiny, wild self e’ry dang day. It started with a sumo suit ad shot on the Shanghai subway. I was working in marketing at the time and the process just got me. I was instantly addicted and starry-eyed with the thought that I could be fully myself and get paid to do it.

What was your journey and where are you headed in your career right now?

For over a decade I wrote for agencies and startups around the world. Creative that resulted in record sales, millions of organic impressions and big-name brand comebacks. I will always have a bottomless pit of love for the people and the work. But now that I have kids I’m putting the freedom in freelance; bending time to be there for me and my family. The future is freelance.

Your favourite food for thought


Playing Big by Tara Mohr (tools to laser cut through that ceiling)

You Were Born for This by Chani Nicholas (astrology for work and play)

New Yorker Magazine (calling all culture vultures, stay up with the gold going down)

Podcasts / Thought Leaders

Lacy Phillips // To Be Magnetic
Elise Loehnen // GOOP podcast Chief Content Officer
All Things NPR

What drives and inspires you

What are your core values?

  • Authenticity
  • Courage
  • Growth
  • Love

Who is your biggest inspiration and why?

You, kids, artists, other working mums, people with disabilities, JVN, nanas at the shops, my sister, my girlfriends, my boys … I’m up-to-the-eyeballs inspired by humans who bring realness. Real effort, real vulnerability, real dreams, real love for yourself and others. That’s where it’s at.

You as a Mentor

Why have you decided to become a mentor?

I truly, madly want to see everyone sparkle. One of my greatest loves in life is to see others succeed. I also have an innate ability to see people’s strengths and want to use this to help others shine.

What are the top 5 skills or qualities you bring to mentoring?

  • Knowledgeable
  • Looking for potential
  • Non-judgemental
  • Passionate
  • Willing to be vulnerable

Ready to be a part of Assisterhood as a Mentee?

We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!