
Dewani Shebubakar
Strategic Design Director, Today
Dewani is a thoughtful, tenacious and curious Strategic Design Director at Today. With over 10 years of experience in design, Dewani has worked in big global and small local agencies and has experience across education, finance, retail, automotive and government sectors. Dewani enjoys making peoples' lives easier and better in creative and impactful ways that empower and involve them.
Dewani’s work on the DELWP Planning Experience Strategy is expected to create a real impact in making planning fairer, more accessible, and more community-focused. Through collaborative efforts with the client and different stakeholders in the Victorian planning community, Dewani was able to bring clarity and reshape the outcome into an ambitious vision, a set of principles, and a roadmap of actionable initiatives.
As a craft director, Dewani is invested in people and supporting them to do the best possible work. Her day-to-day work is varied, from helping her team to unblock immediate problems, co-creating ambitions and identifying opportunities, shaping proposals, reviewing work, jamming with teams to come up with more creative solutions, to meeting new potential clients. She is an eternal learner and will always ask questions. Dewani is rigorous but flexible and equal parts pragmatic and optimistic.


Career & Background

What inspired you to do what you are doing now?
I developed a bunch of useful skills in commercial agencies, then decided it was time to apply them ways that aligned more closely with my values.
What was your journey and where are you headed in your career right now?
I’ve taken a bit of a windy road to my current role as Strategic Design Director at Today. I’ve been to almost every university in Melbourne, I have 2.5 degrees, trained for a career in radio, worked as graphic designer, then moved into UX at a global creative digital agency. After over half a decade there, I decided I could put my skills to better use doing better and that’s how I ended up at Today.
Your favourite food for thought

Books
- With the End in Mind – Kathryn Mannix
- Creativity Inc – Amy Wallace and Catmull
- Team Human – Douglas Rushkoff
Podcasts / Thought Leaders
- Dan Hill (thought leader)
- Broken Record (podcast)
- Griefcast (podcast)
What drives and inspires you

What are your core values?
- Growth
Who is your biggest inspiration and why?
Nobody specific, and anybody who creates tangible positive change in the world.
You as a Mentor

Why have you decided to become a mentor?
There aren’t enough women of colour holding senior leadership roles in the creative industries. If I can help change that by creating a foothold for others, then I should.
What are the top skills or qualities you bring to mentoring?
- Asking powerful questions
- Collaborative
- Great listener
- Non-judgemental
- Patient

Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!