Meet the 2020 Assisters
Erin Core

Erin Core

Erin Core

Head of Marketing - Artistic at Queensland Ballet & AdSchool Course Lecturer

Erin Core is the Head of Marketing (Artistic) at Queensland Ballet. Until 2019 she was the Strategy Director at Clemenger Brisbane and strategist at Y&R (now VMLY&R). In Sydney and Brisbane, she’s worked with clients like Arnott’s, PwC, Weis, DELL, RACQ, Tabcorp, Blue Care and now, Queensland Ballet. In 2019, her strategy won the National AMI Award for Public Sector Marketing for the Queensland Government campaign ‘Promise to Pause: 2018 Remembrance Day’. A ‘suit’ who successfully crossed over to strategy, Erin has 15 years experience in creative advertising, and an early background in motorsports media. Erin’s passions are helping brands grow and adapt for the future and understanding human motivation and sociology. If you become her mentee, you’ll learn that she’s really particular about insights, and she won’t be able to help talking about CrossFit.

Career & Background

What inspired you to do what you are doing now?

What was your journey and where are you headed in your career right now?

What drives and inspires you

What are your core values?

  • Authenticity
  • Growth
  • Optimism


You as a Mentor

Why have you decided to become a mentor?

I feel fortunate to have met and taught some very bright minds through the AdSchool courses, and I feel like I get just as much out of every course as they do. I’d love to develop a deeper one-on-one relationship through this mentor program. I believe that it’s incredibly important to give back and help to develop the next generation of minds in our industry, especially as we all chart new territory for what it means to be a successful career person, female, mother, and human.

What are the top 5 skills or qualities you bring to mentoring?

  • Collaborative
  • Intuitive
  • Knowledgeable
  • Open
  • Optimistic

Ready to be a part of Assisterhood as a Mentee?

We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!