A seasoned growth marketer, Eva is a senior marketing leader, an innate storyteller, and obsessed with illustrating the 'why'. With a wealth of diverse experience spanning financial services, the arts and most recently the tech and SaaS sectors, Eva has a proven track record of leading high-performing teams and driving powerful results for established and emerging brands. Equally passionate about the work and the people, nothing gets her more excited than seeing diverse teams come together to achieve big things.
Career & Background
What inspired you to do what you are doing now?
Following the opportunities while proactively seeking areas where I knew I would thrive. I found myself in the SaaS startup/scale up space by being open to new opportunities, and couldn’t love it more!
Could you tell us a bit about your professional background and where you are headed in your career right now?
I’ve worked across a range of industries and found myself most recently in the SaaS space, which has been a perfect fit. I’m planning an international move in the not-too-distant future, and looking to transition that experience with me to other markets in the northern hemisphere. My focus is the marriage of brand and execution, how to communicate a brand’s “why”, and on building the strongest teams possible to do great things.
Your favourite food for thought
– Start with Why, Simon Sinek
– Anything by Brene Brown
– Digital Minimalism, Cal Newport
Podcasts / Thought Leaders
– Malcolm Gladwell is constantly pumping out new and interesting content on such a wide variety of topics
– The Hidden Brain podcast: I love the insights into behavioural psychology and what this means more broadly
– On Strategy has good campaign-specific examples for brand and marketing leaders
– Omar Khan’s SaaS podcast has been invaluable to me on many occasions. Tangible and useful info.
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
I’ve been lucky to be surrounded my whole life by a community of strong women. Inspiration-wise, I’m inspired by any woman who has the courage to be publicly disliked and continue on her own path: Michelle Obama, Beyoncé, and Oprah are highlight figures for me.
You as a Mentor
Why have you decided to become a mentor?
I’ve been surrounded by a strong network of female leaders my whole career, and I am energised by working with others. I want to invest in someone looking to grow and excel, and enable more future female leaders.
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions
- Looking for potential