Frankie is a strategic brand designer with a passion for brand design and helping female-led businesses launch and thrive, which she cultivated and channeled into growing her design practice from a freelance side hustle to the full time one-woman design business Studio Neubau, where she works closely with business owners to create visual identities, bespoke publications and packaging to custom websites. Passionate about giving back to Brisbane’s design industry and nurturing the next generation of designers Frankie lectures at Shillington College. As a host of Ladies Wine Design’s Brisbane chapter Frankie aims to foster Brisbane’s creative community and foster strong connection that enable the next generation of empowered female leaders.
Career & Background
What inspired you to do what you are doing now?
You could say I fell into it by chance—although I had always consumed and appreciated design in many forms. I came to Graphic Design from a background in Front office and Revenue Management in luxury hotels, and Office Management. I studied graphic design at Shillington College to upskill and found I had a real knack for it, and more importantly a huge passion. What better foundation for an amazing career?
What was your journey and where are you headed in your career right now?
After graduating I got a role at a design studio right away and quickly moved up to Senior Designer. When the studio wound up after 18months, I felt ready to branch out on my own and build my side hustle into a business that could support me and my family—something my business and people management skills came in handy for.
To support my business I also took on freelance work with studios across Brisbane such Map Creative, By Ninja, Theola, UAP and a three-months stint as senior designer for Brisbane Festival—all of which was great to foster connections with the creative community, and experience a larger variety of projects and budgets.
Throughout the past seven years I’ve always enjoyed helping peers and connecting with people, so branching out into lecturing at Shillington felt like the natural addition to my creative practice.
Your favourite food for thought
I don’t read ‘text’ books at all to be honest. You’ll find me unwinding reading fiction (currentlty The Passage trilogy), otherwise I’ll be much more likely researching the web and blogs. Win without Pitching, Sharon Givoni’s Owning It and Copywrong to Copywriter proofed good resources both online and as books.
Podcasts / Thought Leaders
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
There is no one single source of inspiration for me—everything around me feeds my creativity to learn, understand and connect. From architecture, art and photography to technology and natural science … and most of all people. I’m surrounded by so many creative, brilliant, genuine and resilient humans who always inspire me to learn and grow continuously.
You as a Mentor
Why have you decided to become a mentor?
I feel incredibly fortunate to have been surrounded my people who supported and mentored me throughout my life and various careers. It’s important to me to share what I have received with emerging creatives. Being a mentor really resonated with me, a logical extension of my teaching journey. I would love to help my mentee realise their potential and value and support them in their next steps.
What are the top 5 skills or qualities you bring to mentoring?
- Open and Direct