I help high-growth businesses use design to scale smartly at speed.
Guiding a team of designers, strategists, and copywriters to make two key things for ambitious founders with ambitious growth plans; 1. A compelling story that captures the who, what, why and so what 2. A flexible system to bring those stories to life through signature brand experiences
We design to connect everything and everyone from C-Suite to shop floor, and build brands that last and make a meaningful difference.
Career & Background
What inspired you to do what you are doing now?
I love tech, I love branding, and I’m fascinated by people. In my role as practice director, I get to work with all three.
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
Probably going to have to go with Ije Nwokorie. As a West African in the creative industry, he stood out greatly as the CEO of Wolff Olins, a global brand agency. Humble, honest and tremendously hardworking, he set the benchmark for doing great work and being great with people – traits that often seem binary in our industry.
Your favourite food for thought
- Atomic Habits by James Clear
- The Go-Giver by Bob Burg and John David Mann
- Good Strategy, Bad Strategy by Richard Rumelt
You as a Mentor
Why have you decided to become a mentor?
Because giving back is the only way of making this industry better. Additionally, time with people is a gift, regardless of who the mentor is.
What are the top skills or qualities you bring to mentoring?
- Generous with time
- Great listener