Gin is an art director with a proven track record of carrying creative from high level concept through to the nitty-gritty execution. Armed with a swag of local and international awards, she has been recognised at AWARD, Spikes Asia, Adfest, AdNews, BADC and as an International Young Gun.
But Gin’s creative doesn’t just win awards, it gets results - generating lasting behaviour change in the real world. Currently in its sixth year, her Ugly Xmas Rashie has raised hundreds of thousands of dollars for Cancer Council Australia, unlocking an enduring revenue source out of thin air - or rather, a simple sun safety brief.
Having worked abroad for the past few years with clients such as Unicef, Escada, Etihad, Pernod Ricard, Transport for London and NSPCC she’s happy and excited to be back home, contributing to Brisbane’s thriving creative industry.
Career & Background
What inspired you to do what you are doing now?
I kinda just fell into it. A friend called me one day to say I should apply for AWARD School and that I’d be good at it. I was already a graphic designer so it seemed like a natural progression. Once I was in I found it super fun and loved the idea of being paid to have fun.
What was your journey and where are you headed in your career right now?
Your favourite food for thought
I am the only person on earth who doesn’t listen to podcasts. I can’t listen to them while I work, cause I need to hear myself think, and the only other time I have spare is when I’m in the car, where I’d much prefer to listen (and sing along badly) to music.
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
Hmm that’s a hard one, I draw inspiration from all sorts of places, people and things. Today it’s the photography of Juno Calypso and yesterday it was a plastic Kartell chair. I guess the most consistent muse in my life is my giant cat Nuggy boy.
You as a Mentor
Why have you decided to become a mentor?
I think it’s important to give support and pass on knowledge to the undergrowth of our industry, especially young women. I think Assisterhood is a great idea that can promote a healthy gender balance within our industry.
What are the top 5 skills or qualities you bring to mentoring?