In her 14 years in advertising, Kirsten (affectionately known as Twiggy) has worked across brands in nearly every sector – FMCG, tourism, government, gaming, retail, banking and insurance, education, fashion, sport, charity and media. During this time, she’s won international, national and local awards.
Twiggy has also been a co-head of AWARD School twice and regularly tutors copywriting at QUT and lectures at AWARD School. When she’s not crafting ad copy, she’s writing children’s books, with one book published so far and three more in the works.
Career & Background
What inspired you to do what you are doing now?
What was your journey and where are you headed in your career right now?
I’ve been a copywriter for 14 years now. Apart from my first 3 years on the sunny GC, I’ve only worked in Brisbane. I’m open to new adventures when the world calms down.
Your favourite food for thought
Podcasts / Thought Leaders
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
I have a super adorable 4-year-old with an imagination that’s off the Richter. I sometimes ask him some of life’s tough questions and he often gives me a better answer than an adult.
When shit gets real and I have to knuckle down and solve a serious problem that could have negative business impact if it’s not solved, I don’t get stressed, I just think ‘do it for Jesse.’
You as a Mentor
Why have you decided to become a mentor?
I had a mentor when I was in my early 20s and it was invaluable.
What are the top 5 skills or qualities you bring to mentoring?
- Willing to be vulnerable
Ready to be a part of Assisterhood as a Mentee?
We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!