Maria Voronina is a commercially savvy business strategist with a strong background in marketing and brand communications. Her experience to date is broad and stretches across strategy, innovation, brand & experience management, and consumer insights with a strong background in business, economics & research. Her passion lies in crafting effective purpose-led strategies and telling the stories that inspire others to think differently. Maria is currently heading the corporate strategy development, long-term strategic planning process, and corporate affairs & communications functions at Chobani Australia.
Career & Background
What inspired you to do what you are doing now?
What was your journey and where are you headed in your career right now?
Your favourite food for thought
- 1. “Twelve and a half” Gary Vaynerchuk
2. “Find your why” Simon Sinek
3. “The innovation formula” Dr Amantha Imber
Podcasts / Thought Leaders
There are just too many!
Beyond those I mentioned above, I read almost everything by McKinsey and Harvard business review.
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
I have a few people whose journey in business and in life I follow, primarily through their work – whether it’s their books or podcasts or as simple as snippets of their mind published on twitter.
They are very different and have a unique perspective that helps me learn and grow. Some names to share are Simon Sinek, Brene Brown, Gary Vee and Adam Grant.
Hamdi Ulukaya – who is Chobani’s founder – is also an amazing inspiration and I feel privileged to be a part of the Chobani family.
You as a Mentor
Why have you decided to become a mentor?
You don’t know what you don’t know. And sometimes it’s hard to navigate your career when you don’t have someone in your corner, who has been where you are and just may know a thing or two.
I would love to be able to make a difference for someone and I hope, in their time somewhere down the line, they will do the same for someone else. #payforward
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions