Meet the Assisters
Maria Voronina

I have not intentionally chosen Strategy as my field of expertise but rather arrives to it organically. It is a complex, challenging and exciting space that require duopoly – focusing on rational and emotional, looking at today and tomorrow, thinking about the outside context and internal narrative, chasing the profit and the impact. It is a complex process that needs simplicity of solutions and clarity of communication.

No strategic challenge is the same and that is what inspires me to continue to grow in this space. It is just so damn exciting.

I am an economist by trade, my postgraduate is in business, majoring in marketing. I also taught at the University of QLD for a bit and have some background in academic research.

Early in my career I worked in PR and Comms, then advertising sales before moving into brand management, working for L’Oreal Russia (which is now over a decade ago!). I stayed in marketing for quite a while, focusing on brand and strategy side of things, before I made a move into the innovation space and then ultimately into corporate strategy and planning.

Recently my Corporate Team has grown and expanded to include – which is a very welcome addition – a corporate affairs and communication team. So not only we are strategising for future success, we are also advancing our effort through building strong partnerships and enhancing our company’s reputation through creative storytelling.