Meet the Assisters
Nicole Hartley

Nicole Hartley

Nicole Hartley

MBA Director and Associate Professor/Researcher, UQ

Nicole Hartley is a service technology and digital media researcher and associate professor with the UQ Business School at the University of Queensland. She is also Director of the UQ Business School MBA program. Nicole is passionate about understanding decision making in consumer contexts, particularly how it relates to new technology and digital services and messaging. Nicole has taught and worked extensively in advertising and marketing in both Australia and in London.

Career & Background

What inspired you to do what you are doing now?

What was your journey and where are you headed in your career right now?

Your favourite food for thought


Podcasts / Thought Leaders

Love any podcast from the team from This American Life!


What drives and inspires you

What are your core values?

  • Optimism
  • Self-respect
  • Travel

Who is your biggest inspiration and why?

The person who most inspired me personally was my year 10-12 English teacher Mrs Mitchell. She was a hippy at heart and knew every word to every Bob Dylan song ever written…and she made us dance in class!

Mostly she made you feel that as a woman you could do anything, be anything….you just had to believe in yourself! Pretty powerful!

You as a Mentor

Why have you decided to become a mentor?

I believe in the power of positive influences and I love to support people in achieving their goals…no matter how big or small.

What are the top 5 skills or qualities you bring to mentoring?

  • Empathic
  • Knowledgeable
  • Optimistic
  • Resilient
  • Willing to be vulnerable

brisbane mentorship program

Ready to be a part of Assisterhood as a Mentee?

We are now up and running in QLD and VIC – and we’re only just getting started! Let’s shoot for the stars – together!