Meet the Assisters
Sharni Ames

Sharni Ames

Sharni Ames

Head of Solutions, Hatched Media

Sharni Ames is the Head of Solutions at Hatched Media, where media is treated as a craft and the people are put first. Sharni has over 20 years media experience in her back pocket and has worked on some of the biggest brands in the Australian market. Ford, Kmart, and nab to name a few. Sharni is also an accredited Lightyear Leadership Coach, who specialises in developing “Values & Vision” for her clients. Sharni Ames Coaching will be launching mid-year so stay tuned.

Career & Background

Could you tell us a bit about your professional background and where you are headed in your career right now?

My journey through media working on some of the biggest brands in the country. From launching the Ford Ranger into market, or when nab broke up with the other banks. Watching brands evolve over time, alongside the ever changing media landscape. It’s been a journey of challenges, great relationships and growth.

Working into my accreditation with Lightyear Leadership has me seeing a longer view forward for my vison and goals for the future. The ability to see a 10 year vision for myself, and all of its possibilities available to me is an amazing place to life my life from, in the day to day of how I design my life in the moment to moment.

Since my very first day, I’ve loved media. Doing great work with clients in a dynamic and fast paced industry suited by personality and skillset. I loved working on the best possible solutions for Clients. My real edge was to constantly drive what was possible, with a tonne of motivation and belief to back me. Now, I know the same happens for people. That we are unlimited in our possibility if only backed by motivation and belief!

Your favourite food for thought


Viktor Frankl // His book Man’s Search for Meaning changed me. My family are Ukrainian holocaust survivors, so this book was a deeper understanding into how they lived with such gratitude after living through so much atrocity.

The inspiring Brooke McAlary. My very first teacher into living a slow life in a fast paced world. She’s written SLOW & CARE. Must reads!

Untamed // Glennon Doyle. I call myself a minimalist, and this book is never going to leave my bedside table.

Atlas of the Heart / Brene Brown. No words.

Podcasts / Thought Leaders

The Minimalists // Teaching us all about how the most important things in life… are not things.

We Can Do Hard Things // Glennon Doyle, who teaches us to sit in the messy of life and feel deeply.

Slow Your Home // Brooke McAlary. For helping to uncover all the ways into Slow living and introducing so many amazing people in this space.

What drives and inspires you

What are your core values?

Firstly, one of the most important questions you will ever be asked.

  • Advocacy: For myself, for others & for our First Nations people. Sit in the uncomfortable and to stand up for what I believe in.
  • Connection: To greatly impact those around me and ensure they know it. Best done around a table with good food and good wine.
  • Space: In what lights me up. In the moments with those I love and space to sit in the noticing, whatever that might look like. Sit with it
  • Intuition: To listen deeply to what my heart and lead from my knowing. Dream and wilder bigger life for myself.
  • Integrity: Embrace my sensitivity and be genuine. Give through random acts of kindness and lead by example to raise great men.
  • Purpose: Do what I know if my soul’s purpose. Be in the learning and unlearning and lean on my council.

And hit me up if you don’t truly know your own personal values. I’d love to work with you on discovering them for yourself!

Who is your biggest inspiration and why?

In Lightyear we call these people your “Melba”. Someone that if you flick through the pages of your life, for whatever reason, this person was FOR you. You don’t quiet understand why, but they are. And in that moment in your life, they advocate for you, they know your capability and limitless potential and so they push you off the edges where you thought you’d fall. Gail Skinner was my Melba. In the earlier years of the media industry, “Melba’s” were far and few between.

Eli, my 10yr old son. He is a huge inspiration. A deep thinker and an even deeper feeler. He asks the questions that we should all be asking, of ourselves, others and the world.

And my girlfriends, who are my everything. Smart, amazing, inspiring women. Every single one of them and for all that they bring to my life.

Karlie, Camey, Emma, Ainsley, April, Virginia, Roshani, Victoria and Carlan.

Having amazing women behind, beside and in front of you is crucial to your success and your sanity.

You as a Mentor

Why have you decided to become a mentor?

It deeply connects into my values and how I want to show up in the world. My vison is to lead and liberate others with motivation, deep connection and growth. What better way to do that than by being a part of assisterhood, right?

What are the top 5 skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Direct
  • Intuitive
  • Knowledgeable
  • Nurturing
  • Supportive

brisbane mentorship program

Ready to be a part of Assisterhood as a Mentee?

We are now up and running in QLD and VIC – and we’re only just getting started! Let’s shoot for the stars – together!