Meet the 2020 Assisters
Simone Waugh

Simone Waugh

Simone Waugh

Managing Director at Publicis Worldwide

Simone's breakthrough thinking is achieved by having extensive experience working for large corporates, government, small business and agencies. Simone’s category experience has breadth and depth across financial services, health, tourism, government agencies, education, not-for-profits and FMCG. Her strategic approach is to put consumers at the centre of all thinking, coupled with creativity to engage, connect and cause desired attitude and behaviour change to happen.

Career & Background

What inspired you to do what you are doing now?

I love behavioural science, the power of words and creativity.

Where you are headed in your career right now?

Career in corporate communications, brand, marketing, advertising.

Your favourite food for thought

What drives and inspires you

What are your core values?

  • Authenticity
  • Kindness
  • Making a difference
  • Wellbeing

Who is your biggest inspiration and why?

Michelle Obama: Stayed true to what matters.
Roger Federer: High achiever, stays true to family; and uses his position for social good.

You as a Mentor

Why have you decided to become a mentor?

To help navigate choices. To give back my experience as I lacked having someone during big moments.

What are the top 5 skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Great listener
  • Non-judgemental
  • Present
  • Willing to be vulnerable

Ready to be a part of Assisterhood as a Mentee?

We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!