Meet the Assisters
Simone Waugh

Simone Waugh

Simone Waugh

Managing Director at Publicis Worldwide

Simone is the Managing Director of Publicis, a full service agency with the mission to Lead the Change for brands with digital, creative and media solutions. She recently led the communications for the winning Olympics Brisbane 2032 bid and is building tourism, sport and experiential engagement experiences in preparation for the event. Simone has worked for large corporates, has extensive experience with government, and has a passion to give back to charities. Category experience includes financial services, healthcare, education, food service and FMCG. A leader of inTo our Publicis Clients and Partnersclusivity and diversity initiatives and a focus on wellbeing in the workplace.

Career & Background

What inspired you to do what you are doing now?

I love behavioural science, the power of words and creativity.

Where you are headed in your career right now?

Career in corporate communications, brand, marketing, advertising.

Your favourite food for thought

What drives and inspires you

What are your core values?

  • Authenticity
  • Kindness
  • Making a difference
  • Wellbeing

Who is your biggest inspiration and why?

Michelle Obama: Stayed true to what matters.
Roger Federer: High achiever, stays true to family; and uses his position for social good.

You as a Mentor

Why have you decided to become a mentor?

To help navigate choices. To give back my experience as I lacked having someone during big moments.

What are the top 5 skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Great listener
  • Non-judgemental
  • Present
  • Willing to be vulnerable

brisbane mentorship program

Ready to be a part of Assisterhood as a Mentee?

We are now up and running in QLD and VIC – and we’re only just getting started! Let’s shoot for the stars – together!