Meet the 2020 Assisters
Susan Lyons

Susan Lyons

Susan Lyons

Executive Strategy Director at Publicis Worldwide Australia

I returned to Brisbane 3 years ago to be closer to my family after 12 years living and working in Melbourne. I strongly believe that change is the only way you know you are alive, and for me it was time to feel alive again. I had been working for the Clemenger Group for a decade, first at Clemenger Melbourne and then helping to set-up CHE Proximity. I'd been given so many wonderful opportunities, worked on great brands and with some of the best teachers I could ask for.

Career & Background

What inspired you to do what you are doing now?

I wanted to be a strategist before I even knew what a strategist was. I love wading through loads and loads of information and then finally looking up and seeing a clear path forward. It’s a feeling like no other.

What was your journey and where are you headed in your career right now?

The move back to Brisbane gave me the opportunity to work for PwC and learn what life was like as a consultant – a role I really enjoyed. I did a brief stint on the client-side before taking the role here at Publicis and finding my new work family.

Your favourite food for thought


The course of love – Alain de Botton (there are so many parallels between love relationships and work relationships)

Making ideas happen – Scott Belsky (find out what your strengths are in moving from an idea to a real product/service – once you understand your strengths you know what sort of partners you need)

The five dysfunctions of a Team – Patrick Lencioni (if you are at a career crossroads, chances are you will soon be in a new team – no man/woman is an island so you need to learn how to work successfully with others)

Podcasts / Thought Leaders

Goop – Yes it’s woo woo, but I love that it offers a voice to people that might otherwise struggle in mainstream and mostly gives you things you can try that are actually free.

The Joe Rogan experience – I love the long-form interviews that allow you to go deep on a topic and get through the surface crap. But mostly I like that Joe is incredibly open-minded, will talk to anyone and often allows me to hear things I wouldn’t otherwise come across in my daily life. Everyone should listen to at least one podcast that is not your usual genre to expand your thinking.

My third is usually whatever is topical and trending at the time so I can stay in touch with the culture.


What drives and inspires you

What are your core values?

  • Diversity
  • Fun
  • Trust

Who is your biggest inspiration and why?

There is no single thing that inspires me, but rather I find it in thousands of little and big things every day. From a purely practical perspective, it’s a better strategy to diversify the risk 🙂

You as a Mentor

Why have you decided to become a mentor?

I have had mentors who literally changed and shaped my entire life. I know how important they are and I think it’s important we all help the next generation, no matter what your profession.

What are the top skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Empathic
  • Knowledgeable

Ready to be a part of Assisterhood as a Mentee?

We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!