As someone with an insatiable curiosity, I feel lucky to have had a very multidisciplinary design career and to have worked with agencies and clients of every size. Over the years, I’ve worked across magazine and book publishing, large-scale digital design, as well as integrated campaigns, but my specialty is in brand strategy and identity systems.
Career & Background
What inspired you to do what you are doing now?
What was your journey and where are you headed in your career right now?
Your favourite food for thought
I’ll be honest—books haven’t been the solution when I’ve been at a career crossroads. I’m prone to obsessive research and analysis paralysis, so my real breakthroughs come from getting my hands dirty and learning through doing.
Podcasts / Thought Leaders
Some of my favourite brains are Tea Uglow (Creative Director at Google Creative Lab), Yuval Noah Harari (Historian & Philosopher), and Frankie Ratford (Founder of The Design Kids).
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
For me, Roanne Adams is like the Beyoncé of the design world. As the founder of RoAndCo agency and Romance Journal, her work is intelligent, visceral, and crafted to perfection. She’s a powerful leader who doesn’t hide her principles, her femininity, nor her family life.
You as a Mentor
Why have you decided to become a mentor?
The ripple effect! If I can help just one woman realise that she has more value, more potential or more options than she realised, who knows what ripple effect that might have in her life and in the world.
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions
- Willing to be vulnerable
Ready to be a part of Assisterhood as a Mentee?
We are the fastest growing mentorship program in Brisbane – and we’re only just getting started! Let’s shoot for the stars – together!