Meet the VIC Mentors
Amber Bonney

Amber Bonney

Amber Bonney

Founder, Executive Director - Creative & Strategy, Edison

Amber has established herself as a trailblazing and influential figure as one of Australia's leading brand experts. With over 25 years experience both locally and internationally, she has collaborated with working with some of the most influential brand owners in the world like Nestle, Bega, Asahi, Subaru, Volkswagen, Uber, Simplot, Lion and Lend Lease. Amber specialises in high-level strategic branding, positioning and complex portfolio architecture systems with her unique ability to connect dots and create strategic pathways that lead to positive change and transformation. She has a multi-faceted approach to her career, encompassing design innovation, gender equity advocacy, mentoring, public speaking, podcast host and educator.

Career & Background

What was your journey and where are you headed in your career right now?

She has a multi-faceted approach to her career, encompassing design innovation, gender equity advocacy, mentoring, public speaking and educator. Amber has extended her influence with the creation of the “Bite Big – Boss Women Leading Big Brands” podcast which launched in 2023. As a leader, innovator, and advocate, she is shaping not only the visual landscape of brands but also the narrative of the communication industry.

Your favourite food for thought


  • Brene Brown “Dare to Lead’
  • Emily and Amelia Nagoski “Burnout”
  • Eckhart Tolle “The Power of Now”

Podcasts / Thought Leaders

  • Design Matters with Debbie Millman
  • Remarkable People with Guy Kawasaki
  • Mi3 with Paul McIntyre
  • Rethinking by Adam Grant
  • Growgetters
  • Bite Big – Boss Women Leading Big Brands with Amber Bonney

What drives and inspires you

What are your core values?

  • Courage
  • Kindness
  • Making a difference

Who is your biggest inspiration and why?

Michelle Redfern for her work in gender equity advocacy. Cindy Gallop, for blowing shit up!


You as a Mentor

Why have you decided to become a mentor?

For over 25 years I have been benefiting from, and contributing to all matter of mentoring programs designed to elevate emerging and experienced creative professionals. I am a strong believer in strategic mentoring, that is teaching and professional guidance based on business skills and purposeful career curation.

What are the top 5 skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Connected
  • Knowledgeable
  • Looking for potential
  • Passionate
  • Supportive

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.