The assisterhood
squad

Linh Diep – Assisterhood VIC

Chief Executive Officer, Co-host of Assistercast.

Linh hones her ‘get sh!t done’ skills in her day job as Business Manager at Special Group Australia, where she works across a range of clients delivering brief-to-broadcast comms solutions that matter.

A two-time winner in B&T’s 30 Under 30 Agency account management category in 2021 & 2022, Linh is a self-diagnosed Yes-Woman, having founded and co-runs the Assisterhood program.

Her perfect morning starts with walking along the Yarra with a croissant (or bagel!) & coffee. She spends her spare ‘me’ time practicing yoga, journaling, or figuring out how to action her next world domination plan.

Polina Shilenina – Assisterhood QLD

Queensland Lead, Chief Operations Officer, Co-host of Assistercast.

Polina jumped on the Assisterhood train in February 2020 – and we just cannot get her to get off! On the daily she supports the team in strategic decisions and all things techy. She also has a tendency to come up with Big Ideas (that are sometimes even good!).

During her 9 to 5 (does anyone actually work those hours?!), Polina is managing digital projects at Publicis Worldwide. With a super-team of fellow nerds, she gets through piles of strategic brainstorms, sprits, bugs, and standups – and manages to keep a smile on, the energy up and the local coffee joints well supported!

Polina can be found lurking in fabric stores in search of inspiration for her next sewing project. Her idea of a party is getting lost in a book in her local park. She also sometimes tortures a guitar and makes sounds with her mouth – she might even do it in front of you (but bring bribes).

Jessie Roper – Assisterhood VIC

Victoria Lead

Jessie is an experienced Senior Account Manager with a background in media, communications and advertising. She has managed a wide range of client portfolios and accounts including Toyota, Australia Post, David Jones and more. She has a passion for strategy and research, hunting for proactive ideas for businesses born out of market exploration and insights.

Jessie takes an active role in the advertising/media industry and community, working to give back through her previous role as Chair of the Victorian Youngbloods committee, and more recently through her role in Assisterhood. Jessie is passionate about advocating for those who have not been afforded the same opportunities as most to succeed in this industry, and pushing for improved equality in workplaces.

You might also recognise Jessie from her two stints on Gruen, competing in the Pitch segment. On her days off, you’ll find Jessie at the MCG watching her beloved Tigers or having a coffee and croissant at one of her local cafes in the West.

Charlotte Goodsir – Assisterhood NSW

New South Wales Lead

Charlotte has worked on strategy and creative for major Australian brands including NRMA, Telstra, Qantas, and UN Women Australia. Charlotte has experience across social, experiential and brand agencies. Her intimate knowledge of the evolving digital and social landscape combined with her passion for creative strategy has delivered strong results for the clients she works with. Her experience in creative and accounts has given her a unique skill set and understanding of the industry, allowing her to work not only strategically but as a hybrid for creative and suits alike.

Now, she is working as an Agency Strategist at Google Australia helping businesses scale and grow. At only 27, Charlotte’s work has been recognised at all major international advertising awards including Cannes Lion, Jay Chiat, Australian Effectiveness, AWARD and was honoured to win B&T’s 30 under 30.

Anais Read – Assisterhood VIC

Creative Lead & 2018 Assisterhood Alumni

Anais is a NZ-turned-Australian copywriter working at Ogilvy and was one of the five OG Assisterhood mentorship recipients in 2018.

With more than a handful of industry awards under her belt, including the national 30 Under 30 Grand Prix and Women in Media Rising Star Award, Anais’ tenacity and passion for giving back to the industry shines in her Assisterhood role.

Anais brings her wealth of Assisterhood experience to all things creative and copy, having dedicated her time to both the VIC and QLD teams. 

Sarah Kramer – Assisterhood VIC

National Partnership Lead – VIC

Sarah Kramer, who goes by Kramer, has 10 years’ experience in the Creative, Marketing and Media industries starting off as Graphic Designer finding her way into Media and is now a Communications Planning Director at CHEP Network. She’s worked on some of Australia’s largest clients (Like McDonalds & Telstra), across the Sydney, Melbourne, and Brisbane markets.

In 2022 Kramer was shortlisted as a Cannes Young Lions Media category finalist, selected as a participant in the inaugural TikTok Accelerator program, chosen as the MFA 5+ Melbourne Co-Chair and recently award as a finalist in the B&T Women in Media Awards. She’s recently joined the Assisterhood team as National Partnerships Lead.

Isabelle Debnam – Assisterhood QLD

Queensland Mentor Liaison

With 8+ years in the marketing industry, Belle has plenty of experience in the strategy and execution of integrated marketing solutions. Her passions lie in marketing strategy, video production, brand marketing, content creation, social media marketing, and of course, sharing her knowledge and experiences through her podcast.

On the weekends you’ll likely find Belle in her garden, with her friends and family, or travelling somewhere along the coast with her partner in their trusty van “Yoko”.

Liz Ballantyne – Assisterhood QLD

Queensland Mentor Liaison

Liz has over 10 years experience in marketing and communications roles within a variety of industries – from agency, to automotive, to agricultural and now non-profit. No matter the industry, Liz is passionate about helping organisations build long-term, profitable relationships with their stakeholders by executing planned, relevant marketing strategies. 

Liz is a self-claimed life-long learner and enjoys helping others grow in their career through personal development, mentorship and her podcast, Your Marketing Mates. When she’s not listening to podcasts or chatting to other comms professionals, Liz is busy hanging with her two small kids, her husband and her puppy Morris.

Bryony Hardy – Assisterhood QLD

Community Manager – QLD

With 4+ years in the marketing industry, Bryony (or Bea as she is more commonly known) is a self-confessed all-rounder. Having worked in a variety of roles and with a range of clients and industries, Bea has a passion for content marketing. Currently a Social Media Coordinator at a Brisbane creative agency, she joined Assisterhood in 2023 after participating in the mentor program in 2022.

On weekends you’ll find her relaxing by the beach, checking out a new restaurant, booking her next adventure or learning something new because #neverstoplearning!

Rebecca Chan – Assisterhood NSW

Community Manager – NSW

Bec is a marketer with over 10 years of experience in brand management across a multitude of brands such as Gucci, Dolce &Gabbana, Tic Tac and Nutella. Currently, Bec leads Australia’s favourite chocolate bickie Tim Tam, which is as delicious of a gig as it sounds!

No two days are the same and her role spans from product tastings to financial management, creative development to strategic commercial alignment, manufacturing discussions with Arnott’s bakeries to using her previous fragrance knowledge to create a Tim Tam perfume for Arnott’s very first D2C store that made international news!

Most recently, Bec appeared on national television for the Snackmasters x Arnott’s episode and realised there were a myriad of unconscious biases many of which were cultural and universal! Through Assisterhood she wants to give back to the community by breaking unconscious biases, provide guidance and shared experiences that she wish she had when joining the industry. To continuously learn and grow through a diverse network is an added bonus!

On weekends you’ll find her chatting away whilst catching up with friends & family, eating good food and tending to her mini veggie garden!

Molly Atkinson – Assisterhood QLD

Digital Producer – QLD

Whilst still relatively early in her career, Molly has had experience in both media, marketing and advertising, with a particular interest in the creativity and insight behind awesome campaigns.

Molly joins the Assisterhood squad after being in 2021’s cohort, having an amazing experience that she didn’t want to end.

Molly is the ultimate organiser – planning her weekends months in advance as she loves to always have something to look forward to. This skill translates perfectly in her current role, where she dabbles in all areas of marketing from campaign planning to event organisation, social media and paid advertising, all the way to sponsorship management, digital execution and design.

If she isn’t on a weekend away, Molly has most recently been on a quest to find Brisbane’s best French Martini ????

Elle Whittaker – Assisterhood QLD

Art Director

Elle Whittaker is a Queensland born and bred Art Director working with Ogilvy Australia. She has a diverse skillset having hailed from Account Service and made the swap to the dark side (creative). She has a passion for meaningful ideas that solve real world problems and has worked across global clients like KFC, James Hardie and Coca-Cola.

Elle joins Assisterhood with a passion for helping young creatives get their foot in the door. She is also the current Co-Chair of Youngbloods Queensland where she enjoys creating events and initiatives for young people entering the industry.

On the weekend you probably won’t find Elle anywhere as she’ll be on her couch watching any and everything on demand. Her favourite directors include Christopher Nolan, Wes Anderson and Tim Burton. 

Lily Anderson – Assisterhood VIC

Event Manager – VIC

Lily has over 6 years of agency experience in both branding and advertising across both Sydney and Melbourne.

Currently working at Special in Melbourne, Lily joined Assisterhood in 2023, with a shared passion for empowering women in the industry.

She has worked with a wide range of clients in various industries and on award-winning campaigns. She’s worked with brands Red Bull, Kathmandu, KPMG, Transport Accident Commission, BONDS, Champion Clothing, Tribe Breweries, CUB, Haagen-Dazs, Afterpay and SEEK.

Caitlin Alcock – Assisterhood VIC

Community Manager – VIC

A relative newcomer to the advertising industry, Caitlin has spent the first 18 months of her career working agency-side as a strategic planner for Saatchi & Saatchi. She’s had the opportunity to work with brands such as Toyota, Ampol and Chemists’ Own, collaborating with them to develop various product and brand creative briefs.

Now, she’s keen to get involved in everything Assisterhood has planned for the year ahead in her role as a Community Manager in the VIC program. In her spare time, you’ll find Caitlin throwing some clay onto a pottery wheel, trying a new class at the gym, or finding a new series to binge (preferably something that’s either funny or mysterious).

Bek Agius – Assisterhood QLD

Strategic projects

Bek is a Brand-focused marketer with 10+ years worth of experience across a diverse range of industries including agency, tech, property, education, advertising and publishing in Brisbane and abroad. Bek now spends her day-to-day freelancing and consulting.

An avid writer, storyteller and visual designer, Bek’s love is getting inside brands and uncovering how best to satisfy an audience’s real needs with the true value that a brand can deliver. She’s also passionate about making scale and brand evolution accessible for organisations of all shapes and sizes.

When she isn’t building partnerships or working her day job, you’ll find Bek in one of her MANY artistic pursuits alongside her 3 year old daughter, at a gig or out of reach on a wild nature hike.

Web Dev / UX: become a part of the Squad!

We need a website designer with the knowledge of WordPress to help take the Assisterhood site to the next level by updating and evolving our online presence.

 

PR Strategist: become a part of the Squad!

Join our dream team and help us enhance a favorable image of Assisterhood within our community, potential partners, influencers, and the public. You’ll be developing our positive reputation with the community through various unpaid or earned forms of communication, like placements online, social media, and blogs.