Amber Snow
Managing Director, Rehaula
Amber is the Managing Director and Founder of Rehaula, a brand management firm. After achieving GM of a multi-award winning agency by 30, Amber has set her focus on building an award winning agency of her own. She sincerely thrives off giving back to the brand and marketing community, and having just returned from 3 months in South America, she's ready to share valuable knowledge on the balance of chasing your career and business goals, whilst taking the time to live a little too. Over her decade-long career Amber has applied her business skills to coach people, transform businesses and enjoy a career that spans from radio, to corporate branding and agency management.
Career & Background
What inspired you to do what you are doing now?
As a manager it was: To spark confidence in people and their abilities whilst being a guiding force that leads growth from within; both inside and outside the work environment.
As a marketer it was: To change peoples lives through business, by stopping the adhoc spend on channels, and move brands to a more strategic place, that allowed marketing to be executed at a strategic level – (I basically hate the guessing game that most people play in marketing – strategy first is a must!)
Could you tell us a bit about your professional background and where you are headed in your career right now?
Starting my first business at age 6, I’ve always been interested in business. Now at 31, with a Bachelor’s Degree in Business (Mktg), I use my intrapreneurial business skills to coach people, transform businesses and have enjoyed a decade-long career that spans from radio, business ownership, corporate marketing and agency management. My purpose is to create positive change in people’s lives through business, and I aim to be CEO one day.
Your favourite food for thought
Books
Ooh, top three, interesting.
The Obstacle is the Way – Ryan Holiday
The Glamour of Grammar – Roy Peter Clark
The Universe has your Back – Gabriel Bernstien
Depending on their industry, it would change, as a big book nerd, there’s a lot of recommendations I could provide here. The above help with leadership, copywriting (essential in any role), and the power of letting go.
Podcasts / Thought Leaders
Tom Bilyeu (Health and Tech)
Mark Pollard (Brand and Strategy)
Cathy Hackl (Into the Metaverse)
I’m more a book worm than an avid podcast follower, the above reflects my current interests.
What drives and inspires you
What are your core values?
- My foundational values are discipline, authenticity, being brave, and compassionate
- Authenticity
- Compassion
- Wisdom
Who is your biggest inspiration and why?
It truly depends on the facet of my life you’re looking at, Mentor – Jen Jeavons (for her ability to use fear as her motivator), Gardening – Costa (Other than he is adorable, he is amazing at gardening), Brain Power – Dr Karl (His ability to recall information and guide people simply through it), Good in the world – my Grandma (always putting others first), Tech – Cathy Hackle (bringing brands to the metaverse), Leadership – Simon Sinek (His views are so on point).
You as a Mentor
Why have you decided to become a mentor?
Because it aligns with my mission, which is ‘To spark confidence in people and their abilities, whilst being a guiding force that leads growth from within; both inside and outside the work environment.’
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions
- Compassionate
- Knowledgeable
- Looking for potential
- Supportive
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!