Alana Mahony
Head of Marketing & Operations at Hall Payne Lawyers
With over a decade of experience across marketing and media, I have a versatile skill set focused on strategic communications, building lasting brand reputation and digital transformations to drive real business solutions. My innovative and strategic mindset allows me to communicate with a variety of stakeholders and deliver solutions focused on commercial results. I am a confident leader and an energetic contributor, who takes pride in my work as well as mentoring and collaborating with those around me to grow and achieve success.


Career & Background
What inspired you to do what you are doing now?
Overall growth and having a seat at the leadership table where I know the value that I bring has real impact.
Could you tell us a bit about your professional background and where you are headed in your career right now?
I have over a decade of experience in marketing and media and working for some of the biggest brands but what I am most passionate about is how to take the complex, simplify and make it compelling to your audience/customer needs.
As a marketing generalist and strategist this space is very loud, so being succent and understanding what your client/customer needs will always resonate.
Your favourite food for thought
Books
- Classic: The Resilience Project by Hugh van Cuylenburg
- Creative: The Creative Act by Rick Rubin
- Change: Think Again by Adam Grant
Podcasts / Thought Leaders
- The dairy of a CEO
- Call her Daddy
What drives and inspires you
What are your core values?
- Authenticity
- Family
- Kindness
- Leadership
- Loyalty
- Reliability
- Respect
- Success
- Teamwork
- Trust
- Wellbeing
Who is your biggest inspiration and why?
The women ahead and the women behind mind – always looking for growth and support but also paving the way for the next generation.
You as a Mentor
Why have you decided to become a mentor?
I want to nurture, support and encourage those in the marketing industry. And share experiences whilst fostering strong communication and connections.
What are the top skills or qualities you bring to mentoring?
- Collaborative
- Confident
- Intuitive
- Highly knowledgeable
- Optimistic
- Passionate
- Respectful
- Supportive
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.