Alana Mahony
Marketing and Communications Manager
With over a decade of experience across marketing and media, I have a versatile skill set focusing on strategic communications, influential campaigns, community management, branding and all things digital to drive business solutions. My innovative and strategic mindset allows me to communicate with a variety of internal and external stakeholders to deliver ""out of the box"" solutions whilst delivering on commercial results. I have a passion for storytelling and promoting big brand energy that delivers outcomes for clients, the team and overall, the business. One of my key strengths is relationship management and collaboration, which helps to bring new ideas and big picture strategies to life.
Career & Background
What inspired you to do what you are doing now?
Even though I had never seen a tractor before working at John Deere – the love for a BIG Brand and learning such different and diverse customer needs has really pushed me into becoming a more dynamic brand and marketing strategist.
I always look for inspiration from those around me and working with big brands allows me to learn, innovate and collaborate in so many different ways.
Could you tell us a bit about your professional background and where you are headed in your career right now?
I have over a decade of experience in marketing and media and working for some of the biggest brands but what I am most passionate about is how to take the complex, simplify and make it compelling to your audience/customer needs.
As a marketing generalist and strategist this space is very loud, so being succent and understanding what your client/customer needs will always resonate.
Your favourite food for thought
Books
- Classic: The Resilience Project by Hugh van Cuylenburg
- Creative: The Creative Act by Rick Rubin
- Change: Think Again by Adam Grant
Podcasts / Thought Leaders
- Life Uncut
- Mel Robbins
- Girls that Invest
- For the Love of Tractors
What drives and inspires you
What are your core values?
- Authenticity
- Integrity
- Kindness
Who is your biggest inspiration and why?
Barack Obama.
His compelling vision, charismatic approach and his belief in himself as a leader – not be the smartest person in the room but to lean on his relationship and bring the best people together to make a decision.
You as a Mentor
Why have you decided to become a mentor?
I want to nurture, support and encourage those in the marketing industry. And share experiences whilst fostering strong communication and connections.
What are the top 5 skills or qualities you bring to mentoring?
- Collaborative
- Confident
- Connected
- Empathic
- Knowledgeable
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.