Andie Crawford
Managing Director, alt/shift/
I have 20 years of big brand consumer PR experience. Started my career in London in the '90s working in entertainment PR and then moved to Australia 11 years ago. I am a mum to three beautiful daughters and one gorgeous Kelpie boy.
TL;DR - I'm a visual storyteller, I like ideas and I like learning from other people. Somehow I convinced people to pay me to do that for a living.
Career & Background
Could you tell us a bit about your professional background?
Could you watch this space?!
What inspired you to do what you are doing now?
Actually a massive change in my life situation. I wanted to prove a very big point – that I could be a successful career gal as well as being an awesome mum!
What drives and inspires you
What are your core values?
- Achievement
- Authenticity
- Family
Who is your biggest inspiration and why?
Can I say my three daughters? Each one bold and beautiful in their own way!
Your favourite food for thought
Books
- The Pivot Year, Brianna Wiest
- The Let Them Theory, Mel Robbins
Podcasts / Thought Leaders
- Diary of a CEO
- Nothing to Wear (!)
- Happy Place
You as a Mentor
Why have you decided to become a mentor?
I have so much life and professional experience that I feel I could really help! It sounds cliché but it is time to give back – our industry works to make people richer and more famous and I want to do something purpose-driven!
What are the top skills or qualities you bring to mentoring?
- Asking powerful questions
- Confident
- Connected
- Empathic
- Intuitive
- Resilient
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.