Ashton Tuckerman
CMO | Marketing Leader | UQ MBA Candidate
I love building brands through powerful storytelling. I’ve loaded up my plate studying my MBA at UQ, with a side helping of brand consulting. Before this, I was the CMO + Australia GM at Gathar, where I helped elevate their private chef marketplace to a global stage with the support of US Co-founder, Curtis Stone. My professional background includes roles with influential players (Flight Centre), disruptors (Youfoodz) and top-tier agencies (Havas). Having spent much of my career in start-ups has shaped me into both a high-level thinker and a curious deep diver. From automations to segmentation, everything I do is underpinned by narratives that captivate and convert. I know my SEM, SEO and CRO like I know like my ABCs and am comfortable wearing many hats, having managed cross-functional teams from marketing to sales and even web development. I’m a creative problem solver and my sweet spot is connecting big, ambitious business goals to the people making it happen day-to-day.
Career & Background
What inspired you to do what you are doing now?
I’ve always loved the written word and when I found out marketing is basically using the power of words to influence action, I was sold!
What was your journey and where are you headed in your career right now?
Ashton is a seasoned marketing leader with a passion for building brands through powerful storytelling. Ashton has worked for global game changers (Flight Centre), industry disruptors (Youfoodz), and award-winning agencies (Havas), and was recently the CMO and Australia GM of private chef start-up Gathar, helping to take the brand global. Having hung up her Gathar apron, Ashton’s plate is currently full studying her MBA at UQ, levelling up her executive leadership journey. Ashton is a long-term mentor passionate about helping people discover their ‘why’.
Your favourite food for thought
Books
Podcasts / Thought Leaders
What drives and inspires you
What are your core values?
- Balance
- Growth
- Kindness
Who is your biggest inspiration and why?
It’s hard to pick just one person! I feel like I’m inspired by everyone’s stories I come across every day.
You as a Mentor
Why have you decided to become a mentor?
I believe leadership is all about bringing people up with you.
What are the top 5 skills or qualities you bring to mentoring?
- Connected
- Generous with time
- Looking for potential
- Open
- Supportive
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!