Ashton Tuckerman
General Manager at TwentyTwo Digital
Ashton is a dynamic marketing leader who builds brands through stories that stick and strategies that scale. With over 14 years’ experience across global brands (Flight Centre), high-growth disruptors (Youfoodz), and award-winning agencies (Havas), she now leads TwentyTwo Digital as their General Manager. Backed by a UQ MBA and Harvard leadership training, Ashton is passionate about unlocking the potential of the businesses and teams she works with.
Career & Background
What inspired you to do what you are doing now?
I’ve always been fascinated by the intersection of creativity and business, and marketing sits right in that sweet spot: where psychology, storytelling, data and strategy all come together.
What was your journey and where are you headed in your career right now?
Big brands, start-ups, in-house, agency – I’ve done it all! The common thread is my love for building high-performing teams that power high-performing businesses.
Your favourite food for thought
Books
- Ikigai
- Atomic Habits
- Shoe Dog
Podcasts / Thought Leaders
- The Daily Stoic
- Mel Robbins
- Catch 22 (😉)
What drives and inspires you
What are your core values?
- Balance
- Growth
- Kindness
Who is your biggest inspiration and why?
This might be an unconventional answer, but I’m going to say myself. I’ve spent much of my life carving my own path, often without a safety net, navigating some pretty big challenges. Those experiences shaped who I am today: resilient, calm under pressure, and relentlessly optimistic about what’s possible.
You as a Mentor
Why have you decided to become a mentor?
I believe leadership is all about bringing people up with you.
What are the top 3 skills or qualities you bring to mentoring?
- Well-connected in the industry
- Sees potential in others
- Passionate
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!