Ashton is the CMO and Australia GM at Gathar, the private chef start-up changing the way the world gathers. With a decade of industry experience (woof, when did that happen?) spanning both specialist and generalist roles, Ashton has worked both in-house and agency-side for global game changers (Flight Centre), industry disrupters (Youfoodz), and award-winning agencies (Red Havas). Content and brand are Ashton's bread and butter, but her skillset is spread across all things marketing, from SEO to PR, CRO, and other acronyms. Helping people find their ‘why’ and making the work week feel less like a bunch of Mondays strung together is what gets Ashton out of bed every morning (as well as thinking about what she’ll be eating that day).
Career & Background
What inspired you to do what you are doing now?
I’ve always loved the written word and when I found out marketing is basically using the power of words to influence action, I was sold!
What was your journey and where are you headed in your career right now?
After studying journalism and marketing, I started my career in SEO content at Flight Centre. I spent around 5 years at FC in various roles, including editing a travel magazine and leading an online sales team. From here I joined Youfoodz where I helped grow the brand from its Brisbane roots to a household name. Next, I entered agency world in more senior roles (Head of Brand, Account Director) before joining food-tech start-up Gathar as their first CMO. Right now my roots are firmly grounded – I’m coming up to two years at Gathar and there’s still so much to be done to grow our brand globally! I’m excited to step up more into my new split role as General Manager of Australia.
Your favourite food for thought
Ikigai by Hector Garcia, The Making of a Manager by Julie Zhou, The Middle Finger Project by Ash Ambirge
Podcasts / Thought Leaders
Sophia Amoruso, FutureWomen, Happiness Concierge
What drives and inspires you
What are your core values?
Who is your biggest inspiration and why?
It’s hard to pick just one person! I feel like I’m inspired by everyone’s stories I come across every day.
You as a Mentor
Why have you decided to become a mentor?
I believe leadership is all about bringing people up with you.
What are the top 5 skills or qualities you bring to mentoring?