Cathy Sison
Freelance Art Director & Design Educator at Collarts - Australia College of the Arts
Cathy is a brand designer, art director, and calligrapher. After spending the past five years in NYC, she is now based in Melbourne. With over a decade of experience across fashion, lifestyle, and purpose-driven brands, she brings a global perspective to her creative work. Passionate about mentoring, Cathy is committed to empowering the next generation of diverse voices in design and championing a more inclusive and representative creative industry.
Career & Background
What inspired you to do what you are doing now?
Teaching design for four years has been incredibly fulfilling. Mentoring the next generation of designers inspires me deeply. I believe in giving back, as my mentors played a crucial role in shaping my career. I’m passionate about challenging the design industry to evolve and improve continually. Accessibility and inclusivity are essential in this journey. I’m committed to mentoring and contributing positively to the growth of the design community.
What was your journey and where are you headed in your career right now?
I’ve been in the graphic design industry for over 10 years, starting out in small boutique agencies before finding my feet as an in-house brand designer for companies like Hairhouse, Thankyou, and Politix. From there, I freelanced for start-ups and small businesses before venturing to New York, where I transitioned into education—teaching design and eventually becoming Head of Design, leading a team I’m incredibly proud of.
Right now, my focus is on shifting the way we teach design, empowering more voices and bringing diverse perspectives into the conversation. Australia is full of opportunity and creativity, but we still have a long way to go in terms of progression, inclusivity, and representation. I’m passionate about mentoring and supporting the next generation of designers to challenge the norm and help drive meaningful change in our industry.
Your favourite food for thought
Books
- The Artists Way: Even if you don’t finish it it’s always a great start
- Big Magic – Elizabeth Gilbert
- The Creative Act: Rick Rubin
Podcasts / Thought Leaders
- Oprah Soul Sessions – in particular the interview with Jeff Weiner
- We can do hard things
- Dare to Lead – Brené Brown
What drives and inspires you
What are your core values?
- Diversity
- Kindness
- Vulnerability
Who is your biggest inspiration and why?
My biggest inspiration is my mum, for always being my number one supporter throughout my career. The creative path hasn’t been an easy pursuit, but she’s always prioritised my happiness and stood by my choices. I’m also deeply inspired by the creatives I’ve met along the way—those I’ve leaned on, asked questions of, and who’ve challenged me to grow both personally and professionally.
You as a Mentor
Why have you decided to become a mentor?
Understanding the immense value of mentorship in shaping my own career, teaching design over the past four years has afforded me a deep appreciation for the challenges individuals face in navigating this industry. I firmly believe that even offering a single piece of helpful advice can have a significant impact, potentially leading to remarkable achievements. Mentorship is a collaborative endeavour where both parties have the opportunity to learn from each other, fostering growth and mutual understanding within the design community.
What are the top skills or qualities you bring to mentoring?
- Collaborative
- Compassionate
- Connected
- Empathic
- Patient
- Supportive
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!