Erin Rigby
Managing Director, Haeday
Erin is an award-winning leader with expertise in strategic communications, marketing and media relations. She has led high-performing teams in both the public and private sectors, delivering impactful campaigns and content strategies that shape public perception and drive engagement. Erin has worked with global brands, government agencies, and not-for-profits, leading projects for organisations such as Time Out Magazine and Queensland Police Service, managing campaigns on critical social issues. Now at the Queensland Academy of Sport, she leads a team amplifying the stories of the world’s best athletes, coaches and performance experts, strengthening the QAS brand and growing audience engagement. Erin is passionate about storytelling that informs, inspires, and drives meaningful impact.
Career & Background
What inspired you to do what you are doing now?
As a manager it was: To spark confidence in people and their abilities whilst being a guiding force that leads growth from within; both inside and outside the work environment.
As a marketer it was: To change peoples lives through business, by stopping the adhoc spend on channels, and move brands to a more strategic place, that allowed marketing to be executed at a strategic level – (I basically hate the guessing game that most people play in marketing – strategy first is a must!)
Could you tell us a bit about your professional background and where you are headed in your career right now?
Starting my first business at age 6, I’ve always been interested in business. Now at 31, with a Bachelor’s Degree in Business (Mktg), I use my intrapreneurial business skills to coach people, transform businesses and have enjoyed a decade-long career that spans from radio, business ownership, corporate marketing and agency management. My purpose is to create positive change in people’s lives through business, and I aim to be CEO one day.
What drives and inspires you
What are your core values?
- Fun
- Leadership
- Trust
What are the top 5 skills or qualities you bring to mentoring?
- Collaborative
- Direct
- Looking for potential
- Open
- Passionate
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!