Meet the NSW Mentors
Feryx Lim

Feryx Lim

Feryx Lim

Creative Copywriter at Paper Moose

Feryx is kinda like that girl from Mean Girls who wishes that she could bake a cake filled with rainbows and smiles and everyone would eat and be happy. Mostly because she never wants anyone to feel like they don't even go here.

Passionate about diversity, equality and inclusion, she strives to instil a sense of belonging amongst young womxn in the creative industry. Feryx is currently knee deep in her second career as a Creative Copywriter after having worked as a Content Producer and Strategist for many years.

Storytelling has been a constant love in her profession and she's proud to be able to continue taking great ideas from keyboard to the world.

Career & Background

What inspired you to do what you are doing now?

I’ve always wanted a mentor and I think I tried to find mentors in every Senior I worked with. Sometimes to my detriment because I would put them on a pedestal so any piece of feedback which wasn’t positive would really affect me.

As I moved further along in my career and began managing juniors, I realised that mentoring isn’t what I thought it was. It wasn’t being an empty vessel waiting to be filled with a burst of inspiration. It was a 2-way street and learning through us being works in progress. I wanted to reassure womxn and minorities that it’s ok not to have the answers, to stand their ground, that growth isn’t always liner and to be heard.

As a late diagnosed woman with ASD and ADHD who has been on a journey of discovery, I’d love to be able to support and help advocate for other neurodivergent people.

Wait there’s more!
I’m done

Could you tell us a bit about your professional background?

I started out in Film and TV with a check list, I wanted to produce a TV series, documentary, short film, feature film, music video, TVC and web content. After more than a decade in Film and TV I managed to achieve everything I set out to BUT I was a sad broken human being.

I then moved into producing online content for social and digital which evolved into content and creative strategy. After being overseas for a few years I came back to Australia to a very different social landscape. A social creative and content strategist was being bucketed in with media planners. It was a great learning opportunity but I missed the creative aspect of my job.

I went to Award School in hopes of going back into Creative Strategy but my career went in a different direction. I ended up becoming a Copywriter which still used my strategy skills but also allowed me to really hone my craft. I can’t wait to continue growing as a creative and using my skills to make an impact in the environmental and sustainable space.

Wait there’s more!
I’m done

What drives and inspires you

What are your core values?

  • Belonging
  • Growth
  • Integrity
  • Empathy
  • Inclusivity
  • Honesty

Who is your biggest inspiration and why?

I think I find a lot of inspiration through the women I work and socialise with. For example, I work with quite a few women who make sure that other women are heard, who think that kindness and compassion are great strengths, and consistently produce amazing work.

Outside of work, I am in awe of my diving instructor, Michaela Werner. She is 1 of 2 women in Australia who has been able to dive 200m underwater on a single breath plus a great advocate for environment. She has taught me that sometimes to move forward you need to let go.

Your favourite food for thought

Books

I know these are novels but they each have their own important lesson:

  • A Closed and Common Orbit: Wayfarers 2 by Becky Chambers – Decision making can be emotional and irrational but it doesn’t mean that it’s wrong.
  • Project Hail Mary by Andy Weir – We have more in common than you think and we should not wait for adverse conditions to make the effort to connect.
  • House of Suns by Alastair Reynolds – We always question if we have enough time and struggle to balance our days but maybe it’s not the length of time but the choices we make.

Podcasts / Thought Leaders

  • The Imposterous
  • Cindy Gallop (but of course!)
  • Hanna Shaw (Kittenlady)

You as a Mentor

Why have you decided to become a mentor?

I’ve always wanted a mentor and I think I tried to find mentors in every Senior I worked with. Sometimes to my detriment because I would put them on a pedestal so any piece of feedback which wasn’t positive would really affect me.

As I moved further along in my career and began managing juniors, I realised that mentoring isn’t what I thought it was. It wasn’t being an empty vessel waiting to be filled with a burst of inspiration. It was a 2-way street and learning through us being works in progress. I wanted to reassure womxn and minorities that it’s ok not to have the answers, to stand their ground, that growth isn’t always liner and to be heard.

I was also recently diagnosed with ADHD, as someone who has felt uncomfortably different, struggled and blamed myself in my inability to perform the way I want to, I feel like I am able to support someone else who might be going through similar circumstances.

You are worthy and I want you to believe that.

What are the top skills or qualities you bring to mentoring?

  • Empathic
  • Knowledgeable
  • Looking for potential
  • Supportive
  • Willing to be vulnerable

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.

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