Gin Poppelwell
Partner & Creative Director, Allo Creative
With over a decade in the creative industry, I’ve built a career around crafting impactful brand narratives through strategic creative and storytelling. As a Partner and Creative Director at Allo Creative, I help brands communicate with clarity—blending strategy, design, and copy to create work that resonates. Previously, I held senior roles at agencies like Khemistry, Rumble, and GOOD, leading campaigns for clients such as QLD Health and Pernod Ricard. My work, including The Ugly Xmas Rashie for Cancer Council Australia, has earned international recognition. Now, I’m focused on growing Allo Creative into a leader in strategic creativity and innovation.
Career & Background
What inspired you to do what you are doing now?
I wanted a career and a family, and I needed to do that on my own terms.
Could you tell us a bit about your professional background and where you are headed in your career right now?
With over 17 years in the creative industry, I’ve built a career centred on crafting compelling brand narratives through strategic ideas, design and storytelling. My journey has taken me from Brisbane to London and back, working with global charities, iconic brands, and innovative businesses to create work that not only stands out but makes a real impact.
As a Partner and Creative Director at Allo Creative, I help businesses communicate with clarity and confidence—blending straight-talking strategy, crafted design and copy to ensure their message lands and is effective. Before co-founding Allo, I held senior creative roles at agencies like Khemistry, Rumble, and GOOD London, where I led campaigns for clients ranging from ESCADA, Unicef and Cancer Council Australia to Pernod Ricard and Brisbane Festival.
Right now, my focus is on growing Allo Creative into a powerhouse of strategic creativity—helping brands connect meaningfully with their audiences while building a team that thrives on collaboration and fresh thinking. I’m always looking for new challenges and opportunities to push the boundaries of what’s possible in creative and in business.
Your favourite food for thought
Books
- How To Make It As An Advertising Creative – Simon Veksner (For creatives)
- How to Win Friends and Influence People – Dale Carnegie (For business and Life)
- Making and Breaking the Grid – Timothy Samara (For design)
What drives and inspires you
What are your core values?
- Authenticity
- Family
- Vision
Who is your biggest inspiration and why?
There are many creative women in the world whom I admire, but my greatest inspiration comes from my children. They motivate me to be a better person and role model—especially for my daughter. Their presence drives me to work smarter, make better business decisions, and build a future we can all be proud of. My husband also deserves a special mention—he’s my best friend, a brilliant thinker, and a source of unwavering support and wise counsel. I’m fortunate to have a strong, safe, and supportive family, and we are all better for it.
You as a Mentor
Why have you decided to become a mentor?
To give back to the Brisbane industry and help open doors for the younger generation coming through.
What are the top 5 skills or qualities you bring to mentoring?
- Collaborative
- Connected
- Looking for potential
- Non-judgemental
- Optimistic
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!