Meet the NSW Assisters
Hannah Sturrock

Hannah Sturrock

Hannah Sturrock

National Head of Engagement, ACA

Hannah is a strategic thinker, marketer and advertising industry leader. With a background in project management, operations and agency leadership she’s a proud generalist with a passion for diversity, inclusion and gender equality.

Hannah’s experience includes working with the iconic style-setting magazine Wallpaper* in London, before joining the then-independent advertising agency, Karmarama. Back in Australia, Hannah joined advertising agency BMF, where she managed project resourcing and workflow, leading a team of project managers and producers.

After joining advertising agency startup, The Hallway, Hannah held various roles spanning People and Operations, Client Management and agency leadership, and helped the agency grow to almost 50 staff, winning NSW Agency of the Year twice. She was named one of AdNews 30 Emerging Leaders and won a place in the Marketing Academy scholarship program.

Hannah joined Advertising Council Australia in June 2021 as National Head of Engagement, leading industry action on diversity and inclusion under the new Create Space program.

Career & Background

What inspired you to do what you are doing now?

Could you tell us a bit about your professional background?

What drives and inspires you

What are your core values?

  • Growth
  • Reliability
  • Wisdom
  • Connection
  • Commitment
  • Challenge.Connection – for me is to be present, listen profoundly, seek insight, and reflect deeply.
    Commitment – means to take responsibility and make promises consciously and with intention. Then be assiduous in following through.
    Challenge – wrestle with the concept of change, conquer mental quicksand, and ask better questions of yourself and others.

Who is your biggest inspiration and why?

I don’t have a single pin-up on my bedroom wall – I admire and am inspired by all the curious, opinionated, independent women working and leading in our creative industry, many of whom I get to work with in my role at Advertising Council Australia. They are proving how impactful we are as leaders, talent magnets, strategic business thinkers and creative innovators. I love seeing them all rise to the top.

Your favourite food for thought


  • Drive – Daniel Pink
  • Do Better Work – Max Yoder
  • StrengthsFinder 2.0 – Don Clifton

Podcasts / Thought Leaders

  • Adam Grant – Work Life
  • Mary Portas – Beautiful Misfits
  • On Strategy Showcase

You as a Mentor

Why have you decided to become a mentor?

One of my top strengths is Individualisation – a keen observer of how people are, how they think, what motivates them, I help people unpack problems and take advantage of opportunities. I make meaning by offering considered insight, direction and inspiration to the people I mentor, by asking questions, re-framing challenges, distilling observations into hypotheses, and translating vision and ambition into stories that empower and hopefully unlock growth.

What are the top skills or qualities you bring to mentoring?

  • Asking powerful questions
  • Connected
  • Generous with time
  • Knowledgeable
  • Looking for potential

brisbane mentorship program

Ready to be a part of Assisterhood as a Mentee?

We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!