Jaishri Johnstone
Account Director
J Johnstone is a seasoned Public Relations specialist with over a decade of agency experience, leading high-impact campaigns across arts, tourism, government, and major events. A key player at Aruga since 2019, J has built strong industry relationships, securing top-tier media coverage and elevating brand visibility for clients such as Brisbane Festival, Horizon Festival, Dream Home Art Union, Tourism and Events Queensland, and Brisbane Economic Development Agency. A creative thinker and go-getter, J excels in developing innovative PR strategies that capture attention and drive results. With a background in event management at The Star Casino and Showbiz Events and Travel, J has orchestrated VIP experiences for blockbuster productions, bringing a unique storytelling edge to campaigns.
Career & Background
What inspired you to do what you are doing now?
I am a go-getting person. I need change, challenge, fun and diversity – PR and media gives me all of this!
Could you tell us a bit about your professional background and where you are headed in your career right now?
I have over a decade of experience in Public Relations, working across a range of industries including arts, tourism, government, and major events. Currently, I’m with Aruga, where I’ve been since 2019, leading and supporting impactful PR campaigns and building strong relationships within the industry. My work has included high-profile clients like Brisbane Festival, Horizon Festival, and Tourism and Events Queensland, and I’ve developed a reputation for securing top-tier media coverage and elevating brand visibility.
In terms of where I’m headed, I’m focused on continuing to refine my creative thinking, expanding my media relationships, and helping clients grow their presence in meaningful ways. I’m particularly excited about further exploring the intersection of storytelling and strategic PR, as well as taking on more leadership opportunities. I also aim to continue building long-term relationships, both with clients and within the industry and team, ensuring that I can deliver even more impactful campaigns in the years to come.
Your favourite food for thought
Podcasts / Thought Leaders
- The Guilty Feminist
- The Broad Experience
- Women at Work
What drives and inspires you
What are your core values?
- Authenticity
- Family
- Fun
- Integrity
- Kindness
- Perseverance
- Teamwork
- Wellbeing
Who is your biggest inspiration and why?
My biggest inspiration comes from a variety of people, both older and younger, each of whom brings something unique to the table. I believe there’s always something to learn from everyone if we take the time to truly get to know them and appreciate their perspectives. Whether it’s their resilience, creativity, or kindness, I find inspiration in different qualities that shape who they are.
You as a Mentor
What are the top 5 skills or qualities you bring to mentoring?
- Direct
- Knowledgeable
- Non-judgmental
- Nurturing
- Resilient
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.