Lieve Torbeyns
Founder/Creative Director, Sgt Purple
Since graduating in 1998 with a Masters in Advertising & Design in Belgium, Lieve has worked in some of the leading communication agencies in Belgium and Australia. Her passion has always been to create concept-driven dynamic brand identities that are engaging, memorable, and connect with their customers. Lieve's expertise is branding, brand development, logo design, conceptual thinking, art direction, visual digital design, and illustration. She started her own design studio, Sgt Purple in 2013 where she helps customers with bespoke branding that successfully communicates, visually attracts, and connects with their target audience.
Career & Background
What inspired you to do what you are doing now?
Starting my own design studio made it easier for me to balance work & life. The flexibility and freedom made me a happier person in general. I always wanted to work for businesses and people that want to do good and make you feel good. It became my vision and purpose. Being surrounded by like-minded people and making them happy with my designs is a very fulfilling job.
Could you tell us a bit about your professional background and where you are headed in your career right now?
Since graduating in 1998 with a Masters in Advertising & Design in Belgium, I’ve worked in some of the leading communication agencies in Belgium and Australia. My passion has always been to create concept-driven dynamic brand identities that are engaging, memorable, and connect with their customers. My expertise is branding, brand development, logo design, conceptual thinking, art direction, visual digital design, and illustration. I started my own design studio, Sgt Purple in 2013 where I help my customers with bespoke branding that successfully communicates, visually attracts, and connects with their target audience.
Your favourite food for thought
Books
- The Creative Nudge – Mick Mahoney & Kevin Chesters
- I Didn’t Do The Thing Today – Madeleine Dore
- If In Doubt, Wash Your Hair – Anya Hindmarch
Podcasts / Thought Leaders
- The Mindset Meditation Podcast
- The Freelance Fix
- Design and Prosper
What drives and inspires you
What are your core values?
- Authenticity
- Courage
- Kindness
Who is your biggest inspiration and why?
My 7 yr old son. His innocence and spontaneous character are like walking into Willy Wonka’s factory. In his world everyone is brave, and everything is playful and time does not exist. It’s the perfect state of mind for creativity.
You as a Mentor
Why have you decided to become a mentor?
I’d love to see more females thrive in the creative industry. Knowing that there’s support out there and that you’re not alone is so important. We all have our struggles and fears and sometimes a small act of kindness can change your life course completely. That’s a good thing to be part of!
What are the top 5 skills or qualities you bring to mentoring?
- Empathic
- Great listener
- Knowledgeable
- Passionate
- Supportive
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!