Marlo Grover
Social Media and Brand Strategist
Marlo is a two-time business founder with a decade's experience in digital. After 10 years in the corporate space juggling stakeholders and big budgets Marlo started slow fashion label, Marlo By Marlo with features in Vogue and on the international stage before turning to feel-good fitness, G. Pump, during the pandemic. Marlo has built a digital skillset around what she is passionate about and this has allowed her to step into a variety of industries to tell their stories including most recently Queensland Ballet. Marlo has collaborated with communities such as Lululemon, LSKD and MamaTribe and she's ready to teach you how to do it too! When Marlo isn’t working she’s spending time chasing her son and two whippets around the park...
Career & Background
What inspired you to do what you are doing now?
I grew up as a ballerina and was shattered my prima ballerina dreams weren’t going to come true, so now to have come full circle and be able to create visual stories and develop a social brand strategy for Queensland Ballet is very fun!
Could you tell us a bit about your professional background and where you are headed in your career right now?
Being a mum to a 2yo I don’t have hungry career eyes at the moment – what I do have is a burning desire to always be doing something I love. If I am sacrificing time away from my son to be at work, it better be doing something I enjoy.
Your favourite food for thought
Books
Harry Potter – escape reality and let your imagination run wild.
Podcasts / Thought Leaders
Smartless Podcast, listening to the best in hollywood talk about their rise to fame is truly inspiring and hilarious.
How I Built This with Guy Raz
What drives and inspires you
What are your core values?
- Authenticity
- Fun
- Optimism
Who is your biggest inspiration and why?
I always think of Zoe Foster-Blake. She is a true queen. She has a unique voice and writes brilliant. She has built go-to from the ground up and owns it all. She sampled, and tested and tried again until it was exactly what she needed and then followed it up brilliantly with a beautiful looking brand.
You as a Mentor
Why have you decided to become a mentor?
I wish there had been someone to lend an ear when I was working out what I wanted to do who had tried a variety of different things – not just one thing – to give me some guiding advice. I want to encourage the next gen of female leaders to go after exactly what they have envisioned for yourself and Im ready to help them do it!
What are the top skills or qualities you bring to mentoring?
- Confident
- Nurturing
- Supportive
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.