Meet the VIC Mentors
Nancy Bugeja

Nancy Bugeja

Nancy Bugeja

Managing Director, HM

Nancy Bugeja is a multidisciplinary strategic designer, brand strategist and marketing professional. Director and co-owner of HM with a passion for design culture.

Nancy believes that bold creative ideas can be universal and have the power to transcend cultures, audiences and technologies. She is globally regarded and awarded for her communication design, brand strategy, intuition, creative idealisation, facilitation and leadership. Nancy is much sought after by bold businesses, industry professionals and students of design. Nancy has established a unique reputation for her masterful elevation and amplification of numerous diverse brands. She has been involved with many bespoke campaigns, activations and memorable brand identity work.

For over 25 years she has put her clients at the heart of every decision and action with a relentless attention to detail and focus on human-centred creativity to craft beautiful designs that connect and resonate. Nancy is also the founding Editor-in-Chief of Fluoro, a platform dedicated to enlightening a global community of creatives through stories and human experiences.

Career & Background

What inspired you to do what you are doing now?

I am doing a few different things right now so I can’t answer that so simply. What I can say is this: I find inspiration in both my failures and successes! When things go wrong, as leader in all of my roles (CEO at HM, Editor-In-Chief at Fluoro, Mother of three children), I reflect. I ask myself how I could have handled the situation differently and how I can improve. Similarly, when things go well, I embrace the opportunity to grow and expand my horizons with optimism.


What was your journey and where are you headed in your career right now?

Your favourite food for thought


I can’t recommend a book for someone at a career crossroad but here’s are my favourites that are relatable to life. Old literature:

Millionaire Mind, T Harv Eker
Work Smarter Not Harder, Jack Collis and Michael Leboeuf
Seven Habits of Highly Effective People, Stephen Covey

Podcasts / Thought Leaders

I don’t religiously follow a podcast or person but I enjoy reading my friend Jim Antonopoulos’ weekly letter who runs a strategy and innovation consultancy.

What drives and inspires you

Who is your biggest inspiration and why?

I have four human inspirations. My children and husband, Miguel. Nothing else comes close. Their health and wellbeing is what’s most important to me so everything I do is for them and that, most importantly, includes me taking care of my own health and wellbeing. I have everything because I have them.

You as a Mentor

Why have you decided to become a mentor?

It’s my way to give back in short. My mentees, I have a few, are usually people I have met through the industry and they relationships are long-lasting. So while I say, it’s my way of giving back, I also gain quite a lot.

Mentoring through a program like this adds a new network to my life with I love.

What are the top 5 skills or qualities you bring to mentoring?

  • Confident
  • Intuitive
  • Knowledgeable
  • Optimistic
  • Resilient

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.