Neha Sen
Chief Marketing and Experience Officer, Acumentis Group
There is one simple mantra Neha lives by: “Life’s too short to live boring, do boring or eat boring.” Her working marketing career reflects the same which has spanned across multinational environments to taking her own FMCG brand from the R & D bench to over 300 stores across Australia in under 10 months while winning over 25 industry awards. Life is everything but dull in the world of Neha where she is passionate about taking a brand from zero to hero through a strategic, alternative, customised marketing approach powered by digital media but never underestimates the power of good old traditional relationship-based marketing. Be it e-business, brand creation, B2B or tapping into the power of digital – Neha is energised by the intricacies and power of marketing especially when work is fueled by great food – yup she is a die-hard foodie!
Career & Background
What inspired you to do what you are doing now?
The desire to never do same same…I think marketing avenues are vast and ever changing which keeps me on my toes!
Where are you headed in your career right now?
Turning a traditional business to be a marketing led business where innovation and customer relationships are the nervous system of the company via a C-Suite position.
Your favourite food for thought
Books
The White Tiger
The Namesake
Podcasts / Thought Leaders
Simon Sinek
What drives and inspires you
What are your core values?
- Never Quit
- Have Fun
- Love unconditionally
- Honesty
Who is your biggest inspiration and why?
My mum. She inspires me to be a better person that gives more and loves more each day.
You as a Mentor
Why have you decided to become a mentor?
Living by my mum’s motto of giving more- it is time I give back to our industry in whatever small way I can.
An industry that has given me so much.
What are the top 5 skills or qualities you bring to mentoring?
- I question the status quo to bring out the best in people
- I believe imparting knowledge should be done with passion while having fun
- I empower to take on responsibilities as experience is the best teacher
- I support – whether that is a listening ear, or assisting in a complex project
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD and VIC – and we’re only just getting started! Let’s shoot for the stars – together!