With extensive experience across all aspects of production that spans such clients as Tuvalu, Qantas, Toyota, Telstra, Audi, Meat & Livestock Australia and Lion Nathan. Her work has been recognised at local and international award shows, including Cannes, D&AD, Spikes, One Show & AWARD. Her belief is creativity is at the heart of ALL things. It’s a driving force in her approach to production and unwavering passion for bringing great ideas to life.
Career & Background
What inspired you to do what you are doing now?
I love working creatively. I studied and Art and Photography growing up and fell into advertising in London.
Starting as a co-ordinator in the creative department and after many years of working my way up to EA for the Executive Creative Director of Publicis Mojo, Darren Spiller I moved in to Production. (when it was at its peek in the 2000’s)
I love to be part of realising the full creative potential of an idea while using my practical organisation skills to bring everything to life. From looking for the right Director to despatching a beautiful ad or seeing an activation come to life knowing it wouldn’t have come together without me is a great feeling.
Your favourite food for thought
Podcasts / Thought Leaders
- Smartless – Steven Spielberg & Ron Howard as a highlight.
- Creative Relay
What drives and inspires you
What are your core values?
- Fluid and level headed in a crisis.
Who is your biggest inspiration and why?
I have worked with some amazing creative people some of whom have gone on globally to do amazing work within the industry locally and internationally and some have started their own business and are some of the best in their fields.
The possibilities inspire me.
You as a Mentor
Why have you decided to become a mentor?
I would have loved to have had this as an option when i first started in Advertising. I am keen to be part of the next generation moving through the industry.
What are the top skills or qualities you bring to mentoring?