
Prue Jones
Design and Creative Leader
Hailed by LBB Online as one of the world's leading creative experts, Prue has spent the last 25 years of her career as a leader in the fields of advertising, design (visual, UX/UI, CX, EX) and communication and has recently been leading teams designing for Generative AI powered solutions.
A Good Design Ambassador and a regular on juries of local and international creative award shows including Cannes Lions, Spikes Asia, ADC and WARC, she has worked on innumerable local and global brands and understands the business and consumer challenges brands face in a world that is increasingly complex and as the digital technologies humans use proliferate and change.


Career & Background
What inspired you to do what you are doing now?
I’m nosy and obsessed with people and why they do what they do.
Could you tell us a bit about your professional background?
For the last 10 years I’be been at Accenture Song (which was Fjord). Watch this space!
Your favourite food for thought
Podcasts / Thought Leaders
- Cindy Gallop
- Jameela Jamil
- Tim Urban
What drives and inspires you
What are your core values?
- Authenticity
- Fun
- Trust
Who is your biggest inspiration and why?
Cindy Gallop. As she says, she’s the Michael Bay of business and likes to blow shit up. She’s also the best speaker ever.
You as a Mentor
Why have you decided to become a mentor?
I want women to succeed and however I can help I will gladly contribute. But I am never coming from a place of “how do we ‘improve’ you to make you more likely to succeed” but more from a pseudo workplace psychologist perspective, helping women unlearn all the messages BS we get re imposter syndrome etc from the point of view of someone who has been in workplaces for the last 35 years.
What are the top 5 skills or qualities you bring to mentoring?
- Asking powerful questions
- Collaborative
- Empathic
- Passionate
- Willing to be vulnerable

Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.