Robyn Butler
Founder, Lovework Studio
Robyn is a founder of Lovework Studio and has over 20 years of experience in branding. She has worked both in Australia and the UK on briefs of all sizes, for clients from startups and scale ups to large international organisations. Robyn has a keen interest in the way brands flex to fit the context, audiences and ever changing communication challenges. She particularly loves brands that embrace technology yet can flex across hi and lo tech environments. Robyn is passionate about providing space teams can create the best work of their lives. She also supports and encourages clients to make impactful decisions throughout the projects to deliver the best results possible. Robyn has presented guest lectures, been a panelist and run courses in Australia and Internationally.
Career & Background
Could you tell us a bit about your professional background and where you are headed in your career right now?
I spent my first few years after University working with and learning from incredible identity designers and cross disciplinary creatives in Brisbane prior to a 1 year (that turned into 14 years!) in the UK first in London then Cambridge. During my time in the UK I worked within lots of agencies before starting my own Creative Practice focussed on designing for galleries, museums and tech start ups.
The last 5years have radically transformed best practice ways of working and collaborating.
I founded Lovework Studio with Campbell to create brands and experiences that people all over the world love. We combine Brand Strategy with Graphic Power, embracing remote working and forming specialist teams. We collaborate with our international network of incredible strategists, designers, artists, coders, animators and creatives who can solve any brand challenge in any timezone.
Your favourite food for thought
Books
- Rick Ruben – The Creative Act : A way of Being (incredibly insightful for awareness while reflecting on project process, and macro journeys)
- James Clear – Atomic Habits (for something practical to get you there)
- Clarissa Pinkola Estes – Women who run with the Wolves or Paulo Coelho – The Alchemist (epic stories to reset and make space for dreaming bigger)
Podcasts / Thought Leaders
- Branding Reviews over on Brand New : Under Consideration
- Love what the team at Future London Academy share; snippets and discussions with incredible creatives
What drives and inspires you
What are your core values?
- Courage
- Gratitude
- Kindness
Who is your biggest inspiration and why?
Definitely my two daughters and the world we’re creating and leaving for future generations.
Creative Businesses have an incredible opportunity to discuss macro and micro choices we all make to balance priorities while understanding, investigating and guiding groups towards behaviours that are compassionate for teams internally, the communities they serve and the wider world and planet.
You as a Mentor
Why have you decided to become a mentor?
I love meeting people where they are, listening to their stories, view points, challenges, ambitions and dreams.
I’m eager to help creatives develop their intuition and reflection while being active and intentional in using their skills. I’m happy to suggest or find and research new ways to adjust things as we all continue to grow and improve.
What are the top 5 skills or qualities you bring to mentoring?
- Connected
- Knowledgeable
- Non-judgemental
- Open
- Present
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.