Olivia Muir
Strategist & Creative Director, Independent Consultant
I'm a strategist, curious mind, and crafter of ideas — I've played in the brand space for 20 years across business, brand, CX, marketing, and design. I have a unique ability to see the big picture and master practical execution. Skills aside, I'm passionate about making a positive contribution to my space, clients, and community — and being part of something bigger than me.


Career & Background
What inspired you to do what you are doing now?
Doing meaningful work. Work that’s bigger than me. I haven’t always done this, this hasn’t been my sole journey. But it’s what’s meaningful and inspirational to me, and what I hope the next few decades will be full of.
Could you tell us a bit about your professional background and where you are headed in your career right now?
20 years across brand, marketing and cx. From small businesses to agency land, higher education, non-profits and cultural industries. I have a Bachelor’s in Design, Visual Communication Design from QCA, Griffith, and a Master’s in Business, Major in Marketing, from UQ.
Your favourite food for thought
Books
At a career crossroad? Tough….
- Big Magic by Elizabeth Gilbert
- Atomic Habits by James Clear
- Playing Big by Tara Mohr
Podcasts / Thought Leaders
- Offline – Alison Rice
- Diary of a CEO
- What Went Wrong
What drives and inspires you
What are your core values?
- Belonging
- Courage
- Creativity
Who is your biggest inspiration and why?
Tough one. I love love love Brene Brown. I am surrounded by lots of friends and family who inspire me too.
You as a Mentor
Why have you decided to become a mentor?
I love being a mentor. I’ve had brilliant mentors in my career – official and unofficial ones. I get great satisfaction from it.
What are the top 3 skills or qualities you bring to mentoring?
- Asks powerful questions
- Open-minded
- Willing to be vulnerable
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!