We’re proud to bring together a huge lineup of Assisterhood NSW mentors working in design, client service, marketing, PR, social, digital, strategy, tech, media, production, recruitment and more. Each of our mentors has forged their own unique path to career success, and each understands the power and value they can provide both professionally and personally.
This is your chance to learn who they are, so you can apply with intention.
Lisa Aitken
Brand Strategy Leader at DarkMatter Studio
Lisa Aitken is an accomplished brand strategist with 20+ years’ experience helping organisations find clarity in complexity and translating it into direction that drives real growth across Australia, the UK, Europe and the US; working with global brands, challengers and cultural organisations.
With proven ability in enabling sharper thinking, stronger ideas and more confident decision-making; Lisa focuses on distilling complexity into clear, actionable strategic direction that unlocks opportunity and impact. She has demonstrated success as a strategy coach and mentor, supporting individuals to develop their voice, perspective and presence, and to lead with greater clarity and confidence in their careers.
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Danica Bellchambers
Chief Data & Technology Officer at Dentsu ANZ
Danica Bellchambers is an accomplished data and technology leader with extensive experience shaping transformation across Australia’s marketing and media landscape; recently appointed Chief Data & Technology Officer at dentsu ANZ, where she leads the integration of data, technology and AI to drive growth and innovation.
With a strong track record in advancing data-led capability, Danica brings deep expertise in AI, product development and digital strategy; enabling organisations to unlock value through smarter use of data, scalable platforms and future-focused solutions. She is recognised for connecting strategic ambition with practical execution, building high-performing teams and embedding technology at the core of business performance and customer experience.
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Tenita Campton
Senior Consultant at ThrivePR
Tenita is a versatile marketing and communications professional whose non-linear career spans creative agencies, client-side roles, PR, communications and podcasting; bringing broad experience across corporate, government and consumer brands, as well as partnerships and content-led initiatives. A self-described ex–Byron Bay hippy kid, she’s built a career working on brands her younger self (and her mum) would never have imagined.
With a naturally curious mindset and adaptable skillset, Tenita thrives on variety—no two days, roles or categories ever looking quite the same. She’s known for fully immersing herself in the brands she works on (sometimes to the point of becoming her personality), bringing energy, humour and a hands-on approach to every brief; embracing the unexpected and finding joy in the breadth and unpredictability of the industry.
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Andie Crawford
Head of PR & Communications at Banter Agency
Andie has 20 years of big brand consumer PR experience. She started her career in London in the '90s working in entertainment PR and then moved to Australia 11 years ago. She is a mum to three beautiful daughters and one gorgeous Kelpie boy.
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Sabrina Douglas
Marketing Director at KFC
Energising. Entrepreneurial. Daring. Compassionate. Driven. Sabrina is a catalyst for change and a vibrant, modern marketing leader who is at her best when tackling transformational challenges.
Her agency strategy background coupled with corporate marketing experience is what sets her apart, powering her ability to sit in the discomfort of ambiguity as she absorbs complex problems and distills a clear path forward for organisations.
Sabrina pairs this with a contagious enthusiasm for everything that comes her way, an insatiable thirst to learn, and a deep care for her team as she helps them unleash their superpowers.
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Anna Fawcett
Executive Producer at Filmgraphics Entertainment
One of Australia’s most celebrated producers, Anna is a true industry powerhouse. As the first producer inducted into the AWARD Hall of Fame, she has spent over three decades shaping iconic campaigns for global brands like Nike, Qantas, and Apple. Anna specialises in creative problem-solving and connecting compelling stories with the right global collaborators.
Dedicated to the future of the craft, Anna continues to drive innovation by championing bold narratives and mentoring emerging talent. She remains a vital force in the production world, ensuring that creativity and craftsmanship remain at the heart of an ever-changing industry.
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Alexandra Gough
Client Partner at Pinterest
A Brit who traded grey skies for Sydney sunshine, Alex is a Client Partner at Pinterest with a 17 year career spanning media agencies, creative strategy, and tech. She thrives on the power of a strategic pivot, having transitioned from a content role agency side to joining the Pinterest sales team in 2020 where she now leads client partnerships across Food and Beverage brands.
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Victoria Fruean
Director, Corporate Communications - FleishmanHillard Australia
A proud Kiwi who swapped home shores for Sydney, Victoria has built a dynamic career navigating the fast-paced world of PR and communications. With more than 15 years’ experience across multinational and independent agencies, she has evolved from consumer brand storytelling into a trusted specialist in brand reputation, corporate communications and issues management. Today at FleishmanHillard Australia, she leads high-stakes, meaningful work with calm confidence—known for her ability to guide organisations through complex moments with clarity and care.
Victoria is deeply committed to supporting others as they balance ambitious careers with real life.
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Samantha (Sam) Heckendorf
Head of Brand at Tourism Australia
A former agency professional who landed her dream job selling Australia to the world, Sam is a seasoned integrated marketer known for bringing big brand stories to life. With a proven track record delivering end-to-end, award-winning communications, she has worked across sectors from travel and telco to FMCG and financial services. Her portfolio includes some of the nation’s most iconic organisations, where she is recognised for her ability to connect strategy, creativity and execution into campaigns that truly resonate.
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Caroline Hugall
Chief Strategy Officer at Spark Foundry
Caroline Hugall is the Chief Strategy Officer at Spark Foundry, leading the agency’s strategic vision and driving innovative, data-driven solutions for clients. With over 20 years of experience across brand strategy, media, and communications, Caroline has held leadership roles at IAG, Mondelez International, Ogilvy & Mather, and Naked Communications. An advocate for women in media, communications and the arts, she is also the Founder of How Did She Get There and a Guest Lecturer at NYU Stern School of Business. Caroline’s expertise spans global markets, and she is dedicated to shaping the future of media and marketing.
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Zoe Keck
Corporate Accountant at Canva
A Chartered Accountant, Board Director and professional photographer, Zoe defies the career rulebook. With a portfolio spanning tech, finance and the creative industries, she has built her reputation at the intersection of strategy and storytelling — proving that the most interesting careers rarely follow a straight line.
Zoe is driven by meaningful connection and the belief that confidence is something you build, not something you're born with. She helps others leverage personal branding and creative thinking to unlock opportunities they didn't know were possible. Expect honesty, warmth and maybe a little fun along the way.
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Fiona Lenahan
Brand Strategy Director at Canva
A seasoned brand strategist who has worked both agency- and client-side, Fiona brings a rare end-to-end view of how modern brands are built. From London to Sydney, and from creative agencies to global tech companies, she has built a career turning sharp strategy into products, experiences and communities people genuinely care about. Today, she leads brand and product marketing strategy across international markets at Canva.
Fiona is passionate about helping others grow with confidence and resilience in fast industries.
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Feryx Lim
Creative Copywriter
Feryx is kinda like that girl from Mean Girls who wishes that she could bake a cake filled with rainbows and smiles and everyone would eat and be happy. Mostly because she never wants anyone to feel like they don't even go here.
Passionate about diversity, equality and inclusion, she strives to instil a sense of belonging amongst young women in the creative industry. Feryx is currently knee deep in her second career as a Creative Copywriter after having worked as a Content Producer and Strategist for many years.
Storytelling has been a constant love in her profession and she's proud to be able to continue taking great ideas from keyboard to the world.
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Theresa Lord
Client Partner at EssenceMediaCom
A marketing and advertising veteran with over 15 years across both client and agency sides, Theresa has built her career on versatility — working with standout brands across tourism, finance and government. Today, she channels that breadth into a deliberately curated portfolio life, spanning World Animal Protection, East Coast Tasmania Tourism and her own wellness-focused business.
Theresa brings a grounded, real-world perspective to mentoring — shaped by years of navigating industry shifts and carving her own path. Her mentoring style is warm and practical, with a genuine investment in helping others find clarity, back themselves and build careers that actually fit their lives.
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Maddie Marovino
National Head of Social, Special PR
A brand builder who grew from community manager to integrated marketer, Maddie has spent 15 years thriving in the fast-paced worlds of tech startups and agencies. With a career spanning social, creative, media and influencer disciplines, she is known for turning brands into fanbases through the power of creativity and community. Her experience ranges from challenger startups to global icons like McDonald’s and Harley-Davidson—earning a reputation for wearing many hats and making complex marketing feel cohesive and human.
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Maddie Marsh
Client Partner at Meta
A customer-obsessed marketing leader renowned for her infectious energy, Maddie Marsh has never once settled for the status quo. Across creative agencies and AI-driven tech, she has consistently outpaced industry benchmarks — most recently transforming Meta's share of banking and insurance advertising revenue, growing it at twice the rate of the broader digital market over five years.
Fascinated by human behaviour, Maddie's superpower is unlocking what makes people tick — and building strategies that move them. From Suncorp's award-winning One House resilience platform to reshaping group diversity policy after returning from maternity leave part-time at a senior level, her impact is as personal as it is commercial.
Maddie mentors the way she leads: with empathy, straight talk and serious energy. Now in her fourth year with Assisterhood NSW, she is as invested as ever in helping the next generation back themselves and leave their own mark.
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Rhian Mason
Managing Partner - PR & Passions at M+C Saatchi
Rhian is Managing Partner - PR & Passions at M+C Saatchi, working across sport, entertainment, earned, social and influence to help brands participate meaningfully in culture. She’s deeply curious about how people live, their behaviours, mindsets and what that reveals about culture, and brings that perspective into both her work and mentorship.
Passionate about developing talent, Rhian supports people to build confidence, navigate the industry and find their own path, sharing honest advice from her own experience. She believes great careers are shaped by curiosity, resilience and backing yourself.
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Maya Mausli
Executive Strategy Director at M&C Saatchi
A modern strategist shaped by the worlds of strategy, digital and social, Maya has built an impressive career across leading agencies and brands including AKQA, We Are Social, Essence, Samsung and Clemenger BBDO. Known for a uniquely versatile skillset, Maya specialises in developing contemporary strategies that connect creativity with real business outcomes. Her work has influenced global brands from Disney and Amazon to L’Oréal and Volvo, earning recognition at Cannes, Clio and Webby Awards.
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Millie Ménage
Chief Client Partner, Digitas
A seasoned agency leader with a global career spanning the UK, APAC and Australia, Millie Ménage brings nearly two decades of experience helping brands evolve in a rapidly changing world. As Chief Client Partner at Digitas Australia, she partners with organisations to transform how they connect with customers through the powerful intersection of strategy, creativity and technology. Her work with global names like Google, McDonald’s and Toyota reflects a consistent ability to turn complex challenges into meaningful growth.
Millie is driven by a belief that confident leaders are built through support, inclusion and honest conversation. She's committed to helping women navigate their careers, trust their voice, and figure it out while enjoying the journey along the way.
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Tamara McCann
Head of Lead Generation, GCS at Google
Tamara spent nearly 20 years leading some of the world's best brands at creative agencies. Then for the past 3 years she's been applying those strategic and creative skills to accelerate growth for one of the best innovation companies in the world.
Her teams and clients would call out her infectious energy, drive for results, and passion. Tamara is a leader of people and thrives off nurturing current and ex team members to be at their rockstar best.
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Ash Myburgh
Senior Creative/Art Director
A creative lead, digital marketer and sporadic podcaster, Ash brings nearly a decade of advertising experience — as an art director and creative — into an unexpected and meaningful new arena: medical research. Now working in the communications team at the InsideOut Institute for Eating Disorders, she is proof that creative problem-solving has no industry ceiling.
Ash is fascinated by the intersection of brand storytelling, human behaviour and innovation — essentially, why people do what they do and how brands can show up authentically in those moments. As host of mental health and eating disorder recovery podcast The Recovery Feed, she champions lived experience as a legitimate and powerful professional lens.
Ash mentors with creativity, curiosity and genuine warmth — and will help you find the unexpected angle that makes your story, and your career, land.
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Jessica Roberts
Associate Creative Director, TBWA\Australia
A creative force who has built a career turning bold ideas into unforgettable moments, Jessica has worked across design, advertising and photography to bring brands to life in unexpected ways. From orchestrating headline-grabbing stunts to crafting work that sparks laughter or shifts behaviour, she is known for her fearless creativity and ability to make ideas feel both impactful and human. Her superpower lies in translating imagination into experiences that people genuinely remember.
Driven by curiosity about how people think, feel and respond, Jessics is passionate about using creativity to solve real problems and make life a little easier. Her mentoring style is honest, playful and invested—committed to helping others figure it out, trust their instincts, and have fun along the way.
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Louise Rathbone
Senior Industry Advisor & Marketing Consultant
A global marketing leader with more than two decades of experience across Australia, Europe and Asia-Pacific, Louise has built and led transformative strategies for major brands including Cathay Pacific, Qantas, Westpac and Tabcorp. Most recently, as General Manager of Marketing for the AFC Women’s Asian Cup Australia 2026, she delivered the end-to-end strategy for one of the region’s largest sporting events—helping shape a defining cultural moment for women’s sport while driving record engagement and commercial success.
Louise is deeply interested in how technology, particularly AI, is reshaping the industry and the skills leaders need to thrive.
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Joanna Robinson
Chief Marketing Officer at THE ICONIC
With nearly three decades of local and global commercial experience, Joanna is proud to be the Chief Marketing Officer at THE ICONIC, Australia's premier online fashion and lifestyle powerhouse. Bringing together marketing, sales, and leadership expertise, she drives game-changing strategies that fuel customer-centric growth. Beyond this role, she's privileged to share her knowledge as a sessional lecturer at the University of Sydney, where she teaches Marketing and Leadership with a focus on inspiring the next generation.
What truly fulfils her is her passion for women’s empowerment, diversity, and gender equality in the workplace. Mentoring the young leaders of tomorrow and advocating for mental health are causes Jo stands firmly behind because she believes that shaping the future goes beyond business—it’s about making a lasting, positive human impact.
Roma Singhal
Founder & Strategy Partner at Brandself
A seasoned strategist turned founder and educator, Roma has spent more than 20 years shaping brands across global, AUNZ and APAC markets. As Founder and Strategy Partner at Brandself and Creator of Brand Game™, she blends deep expertise in brand, design and digital with a reputation for making strategy accessible, practical and impactful. Affectionately known as “The Smiling Strategist,” she is recognised for delivering exceptional results while championing fresh thinking—earning industry respect as an Effie Awards judge and a leader committed to breaking down barriers.
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Hannah Sturrock
National Head of Engagement at Ad Council Australia
A bigger canvas – working almost as a pseudo 'management consultant' to the advertising industry – allows Hannah to zoom out from the day-to-day and work on long-term industry sustainability. Helping to author legacy initiatives like Create Space while building her own profile and brand gives Hannah autonomy and purpose, while also allowing her to support and connect people across the industry.
Having worked with disruptive and challenger brands, startups and social enterprises, Hannah offers genuine insight, direction and inspiration by asking better questions, re-framing propositions, synthesising diverse perspectives, and translating vision and ambition into stories that empower and connect, internally and externally.
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Marine Turner
Sydney Head of Strategy, EssenceMediacom (Part of WPP Media)
A bilingual strategy expert, Marine is a key member of the EssenceMediacom Sydney Leadership Team, driving both client and agency growth through high-impact strategy. She leads a team of six strategists, delivering innovative media solutions while ensuring operational excellence.
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Bronwyn van der Merwe
ANZ Lead at Accenture Song
Bronwyn's mission in her role is to work across the Australia and New Zealand business in facilitating purpose-driven growth for clients across the offerings of Product Innovation, Marketing, Commerce, and Customer Sales and Service.
She has had the honour of being a jury member for various design awards including Women in Digital, Cannes Lion, D&AD and the Good Design Awards – always an incredible source of inspiration and jolt of creativity.
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Lea Walker
Founder at Mrs Walker Talent Consultancy
For over twenty years, Lea has been lucky enough to have worked for and partnered with some of the most respected individuals and creative organisations in Australia, London and the US.
She started Mrs Walker after leaving her role as Director of Recruitment for Wieden + Kennedy. The goal was to offer independent and bespoke Talent Consultation in Recruitment and Talent Operations to Agencies and Marketers around the world.
She has worked with the likes of Mother, BBH, BBDO, TBWA, Google, Special Group and Grey to name a few, on roles across all levels and disciplines, as well as Marketing leadership and in house agency roles for global brands. Her clients have so far extended to 17 cities around the world over the last 5 years of business.
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Mikhaila Warburton
Director/Founder at no sunday blues
A seasoned recruitment and career strategist, Mikhaila has spent over 20 years helping Australia’s creative, design and marketing industries build exceptional teams while guiding individuals to navigate their careers with confidence. She is the Co-Founder of no sunday blues, a recruitment agency for the creative sector, and has also run a career coaching business for women.
Mikhaila is the founder of Less Than 10%? F That!, a community connecting and empowering women in creative industries. Passionate about helping others grow and back themselves, she brings warmth, honesty, and insight to her mentoring. Outside work, she is a mum of two girls who keep life inspiring and lively.
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Renata (Nata) Yannoulis
Strategy Director at TBWA\Australia
An award-winning Strategy Director at TBWA\Sydney, Renata has built her reputation on a deceptively simple philosophy: culture first, always. From big brand platform thinking to integrated tactical outputs, her strategic range spans retail, tech, alcohol, telco, FMCG, beauty, fashion and beyond — making her one of the most versatile strategic minds working in Australian advertising today.
In 2025, Renata joined the Gruen panel on ABC TV and became a founding member of the Advertising Council Australia's Future's Board — recognition that her thinking resonates well beyond the agency walls.
She mentors with the same sharp cultural lens she brings to her work: curious, candid and genuinely invested in helping emerging strategists find their voice and their edge.
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Eb Yusuf
GM - Strategy, Culture + Insights at Yango
A strategist and brand storyteller, Eb blends sharp commercial thinking with a passion for culture and creativity. From launching major film franchises to leading strategy in the independent agency world, she brings real-world experience and personal perspective to every project.
Outside the boardroom, Eb is a professional makeup artist, using her craft as a tool for self-expression and identity rather than conformity. Above all, she is a devoted girl mum, committed to raising a daughter who knows her voice, embraces her individuality, and lives unapologetically.
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Anita Zanesco
Chief Marketing Officer at M+C Saatchi
A seasoned business and marketing leader, Anita has built a dynamic career spanning Sydney, Melbourne and London. After 16 years in business management, she pivoted to entrepreneurship, founding Jellybelly Fitness to support pre- and post-natal mums as a Personal Trainer. She later combined her passion for strategy and flexibility, consulting at TrinityP3 for 12 years as a marketing and pitch specialist.
In 2023, Anita retrained as an Organisational & Performance Coach and returned to agency life as Chief Growth Officer at Clemenger BBDO, before moving into a senior growth leadership role at M+C Saatchi.
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