Meet the VIC Mentors
Liz Lonsdale

What inspired you to do what you are doing now?

When I landed my first role in media, I had no real idea what the industry was — and I don’t think many people outside of marketing do. What I did know was that I liked being surrounded by creative people, and I loved a good Excel spreadsheet. Somewhere between the two, media found me — and I’ve been hooked ever since.

Could you tell us a bit about your professional background?

With over 13 years’ experience in the Australian media landscape, I help brands plan, negotiate, and deliver integrated media campaigns across multiple channels. I began my career buying television for Coles Supermarkets, where I quickly fell for the mix of data-driven thinking and pop‑culture intuition that defines great media.

Since then, I’ve worked across full-service agencies, partnering closely with creative teams to bring ideas to life and build media strategies that don’t just look good on paper — they deliver real results for clients.

What are your core values?

• Balance
• Respect
• Trust

Who is your biggest inspiration and why?

The people I work with every day are my biggest inspiration. I get to do great work with a seriously talented, motivated, and all‑round lovely bunch — which makes even the busiest days enjoyable. When multiple exciting projects are on the go, the energy is electric, and that’s when I’m at my best.