Alison Rentoul
Head of Strategy
A renowned strategic marketing and communications leader, Alison has more than 20 years’ experience helping businesses grow, through clear thinking and practical strategy.
Career & Background
What inspired you to do what you are doing now?
I love the way thoughtful strategy, insights and creativity can work together to drive real results and unlock new opportunities for businesses.
Could you tell us a bit about your professional background?
A strategic business and marketing specialist, Alison has spent her career helping organisations sharpen their positioning, build powerful brands and unlock new opportunities. With experience spanning global agencies, consulting and entrepreneurship, Alison brings 20+ years of practical business building knowledge. As a qualified coach, leadership trainer and mentor, Alison enjoys helping people gain clarity on their goals, develop a strategic path forward, and build the confidence to pursue their highest potential.
Your favourite food for thought
Books
- Good Strategy / Bad Strategy by Richard Rumelt
- The 7 Habits of Highly Effective People by Stephen Covey
- Designing Your Life by Bill Burnett and Dave Evans
Podcasts / Thought Leaders
- Mavens Mind Your Manners
- The Resilience Project
- How I Built This
What drives and inspires you
What are your core values?
- Authenticity
- Kindness
- Respect
Who is your biggest inspiration and why?
There are many but Anita Roddick, original founder of The Body Shop is a big one. I loved that she was able to build a sustainable ethical business that empowered people in developing countries and created a global brand by doing ‘business for good’.
You as a Mentor
Why have you decided to become a mentor?
I enjoy passing on my hard-earned knowledge and helping empower the next generation of strong and unstoppable women.
What are the top 3-5 skills or qualities you bring to mentoring?
- Asks powerful questions
- Generous with time
- Supportive
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.