Meet the NSW Mentors
Carolyn Cho

Carolyn Cho

Carolyn Cho

Client Partner, INNOCEAN Australia

Carolyn is a Client Partner at Innocean with over 18 years experience in advertising and marketing.

She started her career at Young & Rubicam Sydney and Ogilvy Sydney but has spent most of her career abroad in New York at Saatchi & Saatchi and London at Fallon. She’s been the client lead on many leading global, European, UK and Australian brands.

Career & Background

What inspired you to do what you are doing now?

Always drawn to working in a creative industry where the possibilities are infinite and forever changing. Every day, every project, every outcome is different which makes it exciting and motivating. Love the diversity of backgrounds, walks-of-life and thinking that everyone brings.

Could you tell us a bit about your professional background and where you are headed in your career right now?

Started my career in London after finishing my degree in Marketing. Worked in-house at a fashion-lifestyle company in Marketing and moved across to advertising at Young & Rubicam, followed by Ogilvy in Sydney. Then wanted to live abroad so got sponsored in the UK at a small creative agency before moving to New York and landed a job at Saatchi NY for 7 years, back to London and full circle back to Sydney. I am now focused on a few clients but mainly on building the agency’s reputation within the industry and looking for new biz opportunities.

Your favourite food for thought


  • Who moved my cheese? – Dr Spencer Johnson.
  • Peak Performance – Brad Stulberg
  • Thrive – Arianna Huffington

Podcasts / Thought Leaders

  • Ladies first with Laura Brown – inspirational women who are bossing it.
  • A life of Greatness – Sarah Grunberg
  • Malcolm Gladwell

What drives and inspires you

What are your core values?

  • Integrity
  • Making a difference
  • Optimism
  • Approachable

Who is your biggest inspiration and why?

Many different people inspire me. Including Arianna Huffington who has learnt and champions that you can be successful & prioritise well-being, my mum who has always have a growth mindset and is always learning, and some of the people who have been on my team before who go on to shine & become who they want to be.

You as a Mentor

Why have you decided to become a mentor?

I believe that when you get to a certain point in your career that helping someone thrive should be a given. The Assisterhood particularly resonates with me given I am from a diverse background and would love to see more diversity in management / leadership positions.

What are the top skills or qualities you bring to mentoring?

  • Collaborative
  • Looking for potential
  • Non-judgemental
  • Nurturing
  • Optimistic

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.