Meet the Assisters
Ella Keddie

Ella Keddie

Ella Keddie

Senior Client Partner - Retail, Financial Services and Government, Snap Inc.

Ella is a Senior Client Partner at Snapchat leading the Government, Retail and Finance verticals. After 4 years at Facebook working across Government and Finance clients, Ella made the move to focus specifically on the most valuable and lucrative digital audiences - Gen Z and Millenials and helping brands reach them via Snapchat. A passion for helping brands navigate the ever-evolving digital ecosystem and better understand audiences, Ella's enthusiasm to drive real business results and behaviour change in creative and meaningful ways ensures both brands and consumers benefit.

Career & Background

What inspired you to do what you are doing now?

I love helping customers achieve their goals, I’m a people person and love building relationships and solving problems for clients.

Could you tell us a bit about your professional background and where you are headed in your career right now?

I studied Psychology and Marketing and was always really interested in human behaviour however took a quick detour to work in the family business of Film Production immediately after graduating. I worked for 5 years on several feature films, commercials and documentaries before knowing I needed to branch out beyond the family business and so I went into media agencies to learn and grow as much as I could. After a few years at several media agencies I was approached by Facebook to take a role there as a Client Solutions Manager which I did for 4 years before making the switch to be the first Melbourne based sales employee for Snapchat. Currently I look after Financial Services, Government and Retail nationally for Snap and my focus for 2023 is expanding and supporting the relatively untapped Melbourne market opportunity.


Your favourite food for thought


  • Becoming by Michelle Obama.
  • Women and Leadership by Julia Gillard.
  • The Resilience Project by Hugh Van Cuylenberg.

Podcasts / Thought Leaders

  • Smartless (not thought leadership but funny and some fantastic guests).
  • What the Flux (bite sized business news).
  • On Purpose Jay Shetty (emotional intelligence and self awareness).

What drives and inspires you

What are your core values?

  • Integrity
  • Kindness
  • Optimism
  • Humility
  • Honesty

Who is your biggest inspiration and why?

I’ve been lucky enough to have worked in teams over the years under many empowering, brilliant, passionate, hard-working women. All of these women inspired me and taught me so much. To name a few; Anjana Mani and Margie Reid at OMD, Amber Collins at Coles, Naomi Shepherd and Kate Box at Meta and now Kathryn Carter at Snap.

You as a Mentor

Why have you decided to become a mentor?

I’ve always benefitted and enjoyed having a mentor myself, and having studied Psychology I really enjoy open honest conversations, and listening and guiding people with their decisions or challenges. I’m hoping I can pass on some of the things I’ve learnt and also look forward to learning myself too.

What are the top 5 skills or qualities you bring to mentoring?

  • Empathic
  • Great listener
  • Humble
  • Passionate
  • Willing to be vulnerable

brisbane mentorship program

Ready to be a part of Assisterhood as a Mentee?

We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!