Meet the VIC Mentors
Ella Keddie

Ella Keddie

Ella Keddie

Senior Client Partner at Snapchat ANZ

Ella, a Senior Client Partner at Snapchat ANZ, boasts a diverse career spanning film production and media agencies. After contributing to notable films like "Oddball," she transitioned to leading social media for Coles Group before joining Meta, where she focused on digital marketing for government and finance clients.

Her passion lies in engaging Gen Z and Millennials, which led her to specialize in helping brands connect with these demographics through Snapchat. Recognized for her industry leadership, Ella heads Snap Women for APAC and received nominations for Women in Media and Media Sales Person of the Year for VIC in 2023. With a commitment to driving tangible results and bridging the gap between brands and consumers, she continues to shape the landscape of digital marketing and media.

Career & Background

What inspired you to do what you are doing now?

I love helping customers achieve their goals, I’m a people person and love building relationships and solving problems for clients.

Could you tell us a bit about your professional background and where you are headed in your career right now?

After completing my studies in Psychology and Marketing, my journey began with a swift pivot into the family business of Film Production, where I immersed myself for five years, contributing to various feature films, commercials, and documentaries. However, driven by a desire for personal growth, I transitioned into media agencies to broaden my expertise. Following a few successful years growing large retail clients, I made the shift to publisher side moving to Facebook where I spent four years as a Client Solutions Manager there, honing my skills across Finance and Government clients.

Seeking fresh challenges, I embarked on a new chapter as the inaugural Melbourne-based sales representative for Snapchat. Currently, I oversee national accounts in Financial Services, Government, and Retail for Snap, with a keen focus on expanding and nurturing the burgeoning market opportunities in Melbourne.

Your favourite food for thought


  •  Becoming by Michelle Obama
  • The Resilience Project by Hugh Van Cuylenburg
  • The Happiest Man on Earth by Eddie Jaku

Podcasts / Thought Leaders

  • Smartless
  • The Imperfects
  • What the Flux

What drives and inspires you

What are your core values?

  • Integrity
  • Kindness
  • Optimism
  • Humility

Who is your biggest inspiration and why?

I’ve been lucky enough to have worked in teams over the years under many empowering, brilliant, passionate, hard-working women. All of these women inspired me and taught me so much. To name a few; Anjana Mani and Margie Reid at OMD, Amber Collins at Coles, Naomi Shepherd and Kate Box at Meta and now Kathryn Carter at Snap.

You as a Mentor

Why have you decided to become a mentor?

I’ve always benefitted and enjoyed having a mentor myself, and having studied Psychology I really enjoy open honest conversations, and listening and guiding people with their decisions or challenges. I’m hoping I can pass on some of the things I’ve learnt and also look forward to learning myself too.

What are the top 5 skills or qualities you bring to mentoring?

  • Empathic
  • Great listener
  • Humble
  • Optimistic
  • Supportive

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.