Ella Keddie
Senior Client Partner - Retail, Financial Services and Government, Snap Inc.
Ella is a Senior Client Partner at Snapchat leading the Government, Retail and Finance verticals. After 4 years at Facebook working across Government and Finance clients, Ella made the move to focus specifically on the most valuable and lucrative digital audiences - Gen Z and Millenials and helping brands reach them via Snapchat. A passion for helping brands navigate the ever-evolving digital ecosystem and better understand audiences, Ella's enthusiasm to drive real business results and behaviour change in creative and meaningful ways ensures both brands and consumers benefit.
Career & Background
What inspired you to do what you are doing now?
I love helping customers achieve their goals, I’m a people person and love building relationships and solving problems for clients.
Could you tell us a bit about your professional background and where you are headed in your career right now?
I studied Psychology and Marketing and was always really interested in human behaviour however took a quick detour to work in the family business of Film Production immediately after graduating. I worked for 5 years on several feature films, commercials and documentaries before knowing I needed to branch out beyond the family business and so I went into media agencies to learn and grow as much as I could. After a few years at several media agencies I was approached by Facebook to take a role there as a Client Solutions Manager which I did for 4 years before making the switch to be the first Melbourne based sales employee for Snapchat. Currently I look after Financial Services, Government and Retail nationally for Snap and my focus for 2023 is expanding and supporting the relatively untapped Melbourne market opportunity.
Your favourite food for thought
Books
- Becoming by Michelle Obama.
- Women and Leadership by Julia Gillard.
- The Resilience Project by Hugh Van Cuylenberg.
Podcasts / Thought Leaders
- Smartless (not thought leadership but funny and some fantastic guests).
- What the Flux (bite sized business news).
- On Purpose Jay Shetty (emotional intelligence and self awareness).
What drives and inspires you
What are your core values?
- Integrity
- Kindness
- Optimism
- Humility
- Honesty
Who is your biggest inspiration and why?
I’ve been lucky enough to have worked in teams over the years under many empowering, brilliant, passionate, hard-working women. All of these women inspired me and taught me so much. To name a few; Anjana Mani and Margie Reid at OMD, Amber Collins at Coles, Naomi Shepherd and Kate Box at Meta and now Kathryn Carter at Snap.
You as a Mentor
Why have you decided to become a mentor?
I’ve always benefitted and enjoyed having a mentor myself, and having studied Psychology I really enjoy open honest conversations, and listening and guiding people with their decisions or challenges. I’m hoping I can pass on some of the things I’ve learnt and also look forward to learning myself too.
What are the top 5 skills or qualities you bring to mentoring?
- Empathic
- Great listener
- Humble
- Passionate
- Willing to be vulnerable
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!