Jaishri Johnstone
Corporate Communications Media Partner at BEDA
J Johnstone is a Corporate Communications and Media Partner at Brisbane Economic Development Agency (BEDA), specialising in tourism and major events. With over a decade of PR agency experience, J brings a strong track record delivering high-impact PR, communications and content strategies across arts, tourism, government and major events. At BEDA, J plays a key role in supporting Brisbane’s visitor economy, contributing to integrated communications that promote the city and its surrounding regions, attract major events, and support industry growth. Working closely with internal teams and external partners, J delivers strategic media opportunities, stakeholder communications, and compelling content that enhances Brisbane’s global profile. Prior to joining BEDA, J was a key member of the team at Aruga – as an Account Director, where she delivered campaigns for major clients including Brisbane Festival, Horizon Festival, Dream Home Art Union, Tourism and Events Queensland, and Brisbane Economic Development Agency, building strong media relationships and consistently securing top-tier coverage. A creative and commercially minded communicator, J is known for identifying impactful storytelling opportunities, building trusted stakeholder partnerships, and delivering results in fast-paced environments. With a foundation in event management at The Star Casino and Showbiz Events & Travel, she brings a unique, experience-led perspective to communications, crafting narratives that connect audiences to place, culture and events.
Career & Background
What inspired you to do what you are doing now?
I am a go-getting person. I need change, challenge, fun and diversity – PR and media gives me all of this!
Could you tell us a bit about your professional background and where you are headed in your career right now?
I have over a decade of experience in Public Relations, working across a range of industries including arts, tourism, government, and major events. Currently, I’m with Aruga, where I’ve been since 2019, leading and supporting impactful PR campaigns and building strong relationships within the industry. My work has included high-profile clients like Brisbane Festival, Horizon Festival, and Tourism and Events Queensland, and I’ve developed a reputation for securing top-tier media coverage and elevating brand visibility.
In terms of where I’m headed, I’m focused on continuing to refine my creative thinking, expanding my media relationships, and helping clients grow their presence in meaningful ways. I’m particularly excited about further exploring the intersection of storytelling and strategic PR, as well as taking on more leadership opportunities. I also aim to continue building long-term relationships, both with clients and within the industry and team, ensuring that I can deliver even more impactful campaigns in the years to come.
Your favourite food for thought
Podcasts / Thought Leaders
- The Guilty Feminist
- The Broad Experience
- Women at Work
What drives and inspires you
What are your core values?
- Authenticity
- Family
- Fun
- Integrity
- Kindness
- Perseverance
- Teamwork
- Wellbeing
Who is your biggest inspiration and why?
My biggest inspiration comes from a variety of people, both older and younger, each of whom brings something unique to the table. I believe there’s always something to learn from everyone if we take the time to truly get to know them and appreciate their perspectives. Whether it’s their resilience, creativity, or kindness, I find inspiration in different qualities that shape who they are.
You as a Mentor
What are the top 5 skills or qualities you bring to mentoring?
- Direct
- Knowledgeable
- Non-judgmental
- Nurturing
- Resilient
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.