Lisa Cameron
Managing Director, Comrades to Action
"I'm Lisa, Managing Director of CTA, a content agency that combines my passions for storytelling and brand development. Previously, I led social media at Style Magazine and drove marketing efforts for a global interior company. I've also had the thrill of running my own luxury athletic wear company in HK. When I'm not working, you can find me wrangling my three energetic boys – they're my biggest source of joy and inspiration! As a mentor, I love sharing my experiences and insights to help others navigate entrepreneurship and leadership."
Career & Background
What inspired you to do what you are doing now?
I’m driven by a passion for storytelling and a desire to help brands connect with their audiences in meaningful ways. My entrepreneurial spirit and experience navigating the ever-changing landscape of content and social media also inspired me to take the leap and lead CTA. Ultimately, I’m motivated by a desire to pay it forward and help others grow and succeed, just as I’ve been fortunate to have mentors and opportunities that have shaped my own journey.
Could you tell us a bit about your professional background and where you are headed in your career right now?
My career has been a winding journey through different roles and industries, but one constant has driven me: a passion for pushing boundaries and bringing new ideas to life. From building my own luxury athletic wear company overseas to leading social media at Style Magazine, I’ve always sought out the sweet spot where creativity and strategy collide.
It’s been a challenging but rewarding path, and I’m thrilled to now be leading CTA as Managing Director. Here, I get to live my passion every day, helping brands tell their stories and connect with their audiences in meaningful ways – and I get to do it my way!
Your favourite food for thought
Books
1. Atomic Habits by James Clear – This book teaches you how small lifestyle changes can compound over time to create significant improvements in your life. It’s all about creating an environment that supports positive behavioural change.
2. The Psychology of Money by Morgan Housel: This book offers practical wisdom on how to think about money and achieve financial security. It’s not just about making money; it’s about living a rich life.
3. Very Good Lives: The Fringe Benefits of Failure and the Importance of Imagination by J.K Rowling: A collection of her 2008 Harvard commencement speech. This book is a thought-provoking and deeply personal reflection on Rowling’s life, tracing her journey from struggling single mother to international bestselling author. In it, she shares her insights on the value of perseverance, the power of imagination, and the importance of embracing failure as a stepping stone to success.
Podcasts / Thought Leaders
- I’m currently listening to:
- Diary of a CEO
- Shameless
- Girlboss Radio with Sophia Amoruso
What drives and inspires you
What are your core values?
- Growth
- Success
- Teamwork
Who is your biggest inspiration and why?
My biggest inspiration is my children. Their innocence and curiosity about the world are a constant reminder to approach life and business with a sense of wonder and fearlessness. The way they see possibilities, not limitations, and believe that anything is achievable, is a mindset I strive to emulate in my own life and career. They inspire me to stay open-minded, be brave, and push beyond boundaries.
You as a Mentor
Why have you decided to become a mentor?
I’m passionate about mentoring because I’ve experienced the impact of guidance firsthand. My own mentor helped me navigate the challenges of starting my business and became a trusted partner. I believe sharing lessons learned from mistakes is invaluable, and I’m excited to pay it forward and empower others to achieve their goals.
What are the top skills or qualities you bring to mentoring?
- Knowledgeable
- Nurturing
- Passionate
- Patient
- Respectful
- Supportive
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.