Rhian Mason
Head of Cultural Design, Clemenger BBDO
Originally hailing from North Wales, I've lived in Australia for over 10 years with my partner and Finnish Lapphund puppy, Ella. I'm passionate about my job because it allows me to blur the lines of what I love, engaging in popular culture - be it art, films, TV, cooking, or salacious celebrity gossip!
Career & Background
Could you tell us a bit about your professional background?
I have 15 years of industry experience in social media, influencer marketing, PR, experiential marketing, and content strategy. My unique skillset allows me to develop fully integrated ideas that move at the speed of culture.
Global client experience includes Google, LEGO, Converse, Amazon, IKEA, Volkswagen, Audible, McDonalds, L’Oréal, Unilever, J&J, and Revlon.
What drives and inspires you
What are your core values?
- Belonging
- Perseverance
- Respect
Who is your biggest inspiration and why?
My brother – an overachiever in every way. He’s living his best life as a music producer in London, working on films, music videos, and even the odd advert. He is driven by his creativity and passion, which keeps me honest about what I spend each day doing.
Your favourite food for thought
Books
- How to Do Nothing by Jenny Odell
- The Burnout Generation by Anne Helen Petersen
- For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins
Podcasts / Thought Leaders
- Pivot – Scott Galloway & Kara Swisher
- Culture Study Podcast – Ann Helen Peterson
- Plain English – Derek Thompson
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.