Meet the NSW Mentors
Rhian Mason

Rhian Mason

Rhian Mason

Managing Partner - PR & Passions at M+C Saatchi

Rhian is Managing Partner - PR & Passions at M+C Saatchi, working across sport, entertainment, earned, social and influence to help brands participate meaningfully in culture.

She’s deeply curious about how people live, their behaviours, mindsets and what that reveals about culture, and brings that perspective into both her work and mentorship.

Passionate about developing talent, Rhian supports people to build confidence, navigate the industry and find their own path, sharing honest advice from her own experience.

She believes great careers are shaped by curiosity, resilience and backing yourself.

Career & Background

Could you tell us a bit about your professional background?

I have 15 years of industry experience in social media, influencer marketing, PR, experiential marketing, and content strategy. My unique skillset allows me to develop fully integrated ideas that move at the speed of culture.

Global client experience includes Google, LEGO, Converse, Amazon, IKEA, Volkswagen, Audible, McDonalds, L’Oréal, Unilever, J&J, and Revlon.

What drives and inspires you

What are your core values?

  • Authenticity
  • Optimism
  • Trust
  • Wisdom

Who is your biggest inspiration and why?

My brother – an overachiever in every way. He’s living his best life as a music producer in London, working on films, music videos, and even the odd advert. He is driven by his creativity and passion, which keeps me honest about what I spend each day doing.

Your favourite food for thought

Books

  • How to Do Nothing by Jenny Odell
  • The Burnout Generation by Anne Helen Petersen
  • For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins

Podcasts / Thought Leaders

  • Pivot – Scott Galloway & Kara Swisher
  • Culture Study Podcast – Ann Helen Peterson
  • Plain English – Derek Thompson

Ready to apply?

The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.