Sabrina Douglas
Marketing Director at KFC
Energising. Entrepreneurial spirit. Daring. Compassionate. Driven. I’m a catalyst for change. I'm a vibrant, modern marketing leader. I’m at my best when tackling transformational challenges.
My agency strategy background coupled with corporate marketing experience is what sets me apart. It powers my ability to sit in the discomfort of ambiguity as I absorb complex problems, distilling a clear path forward for organisations. I pair this with a contagious enthusiasm for pretty much everything that comes my way, an insatiable thirst to learn and a deep care for my team as I unleash their superpower.
Career & Background
What inspired you to do what you are doing now?
BIG W, Australia
Head of Marketing – Brand & Customer Experience
Big W Australia
Senior Manager – Brand & Customer Planning
M&C Saatchi, London
Strategy Director
Profero, London
Senior Strategist
Saatchi & Saatchi, Sydney
Senior Strategist
Oddfellows, Sydney
Strategist
Y&R, Sydney
Junior Strategist
Could you tell us a bit about your professional background and where you are headed in your career right now?
1. A love for building high performance teams by unlocking their superpower
2. Blending a creative core with strong commercial acumen
3. An obsession with customer and culture – and making that obsession contagious for the whole making team
4. Unlock meaningful relationships and advocates for people and their ideas in order to drive the change that is required – big and small!
Your favourite food for thought
Books
- Humbitious
- Your next conversation
- Radical Candour
Podcasts / Thought Leaders
- Keepers – Jac and Ral
- Uncensored CMO
- 15 minutes with the Boss
What drives and inspires you
What are your core values?
- Courage
- Creativity
- Family
- Fun
- Love
- Optimism
- Perseverance
- Wellbeing
Who is your biggest inspiration and why?
Vanessa Rowed – CMO KFC
She makes big changes to big things – all done with heart
You as a Mentor
What are the top skills or qualities you bring to mentoring?
- Asks powerful questions
- Optimistic
- Passionate
Ready to apply?
The best time is right now. Take a chance – you never know where an Assisterhood mentor can take you.