Samantha Shah
Chief Marketing Officer at RUSH
I'm Samantha. A revenue-driven Chief Marketing Officer with over 20 years of commercial leadership under my belt. I know the power of a bold idea, an aligned brand, and the right strategy to not only transform a business, but also the people behind it.
Career & Background
What inspired you to do what you are doing now?
When I was 17 I landed a summer gig with the marketing dept. They were the only ones laughing and having fun so that was it. Plus I can still name my favourite crayolas from when I was a child… so the intersection just makes sense. Plus studying the psychology of persuasion in uni was the most fascinatng course I took.
Could you tell us a bit about your professional background?
I’ve steered corporate, consulting, and agency-side. I specialise in untangling complex businesses to unstick growth and I’m an organisational psychologist by trade – so I’m passionate about building aligned employee + customer experiences.
Your favourite food for thought
Books
- Unreasonable Hospitality
- Defy
- Switch
Podcasts / Thought Leaders
- Laurie Santos – the Happiness Lab
- Maya Shunker – a slight change of plans
- Black T-Shirts
What drives and inspires you
What are your core values?
- Achievement
- Authenticity
- Courage
- Humour
- Integrity
- Leadership
- Making a difference
- Self-discipline
Who is your biggest inspiration and why?
Heath Ledger – I want to grow up and be happy.
You as a Mentor
What are the top skills or qualities you bring to mentoring?
- Asks powerful questions
- Direct and honest
- Highly knowledgeable
- Sees potential in others
- Supportive
What is your natural mentoring style?
- Coach — ask powerful questions to help them find their own answers
- Challenger — push people outside their comfort zone
Ready to be a part of Assisterhood as a Mentee?
We are now up and running in QLD, VIC & NSW – and we’re only just getting started! Let’s shoot for the stars – together!